Masters Gnomes: What to know about popular merchandise item at Augusta

Masters Gnomes: What to know about popular merchandise item at Augusta

Before the 2026 Masters Tournament action officially got underway on Thursday, fans spent the early part of the week shopping for exclusive event merchandise. Among the most popular items was the Masters' Gnome.

The piece features a Gnome dressed in golf attire, holding a Masters-themed cup and a functional umbrella. The Gnome saw a $10 increase at Augusta this year and was retailed at $59.50.

According to Front Office Sports, 1,000 gnomes were made available each day and split between two shops at the Augusta National Golf Club.

Shoppers waited nearly 30 minutes for a chance to get a Gnome. The Gnome has become a staple for the event during each of the past 10 years. The speculation that it may be the last year that the Gnomes are sold may have only sparked the demand and interest.

During Masters week at Augusta National, tradition shows up in all forms, from green jackets to the small details patrons carry with them around the grounds.

These images capture one of the tournament’s quieter traditions, as Masters gnomes pop up throughout Augusta National and add a playful note to one of golf’s most serious stages.

Above, a patron carries a Masters gnome at Augusta National Golf Club during the 2026 Masters Tournament on April 6, 2026, in Augusta, Georgia.

A Masters gnome rides along as patrons take in the grounds during tournament week at Augusta National.

One of the quieter traditions of the Masters appears, carried casually through the grounds by a patron.

A patron brings a touch of whimsy to Augusta National with a Masters gnome in hand.

Detail view of the Masters gnome during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club.

A Masters Gnome during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club.

Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club.

Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club.

A detailed view of a boxed gnome during the third round of the Augusta National Women's Amateur at Augusta National Golf Club on April 04, 2026 in Augusta, Georgia.

A detailed view of a boxed gnome during the third round of the Augusta National Women's Amateur at Augusta National Golf Club on April 04, 2026 in Augusta, Georgia.

1 / 10

See photos of the Masters gnome tradition at Augusta National

During Masters week at Augusta National, tradition shows up in all forms, from green jackets to the small details patrons carry with them around the grounds.

These images capture one of the tournament’s quieter traditions, as Masters gnomes pop up throughout Augusta National and add a playful note to one of golf’s most serious stages.

Above, a patron carries a Masters gnome at Augusta National Golf Club during the 2026 Masters Tournament on April 6, 2026, in Augusta, Georgia.

1 / 10

See photos of the Masters gnome tradition at Augusta National

During Masters week at Augusta National, tradition shows up in all forms, from green jackets to the small details patrons carry with them around the grounds.

These images capture one of the tournament’s quieter traditions, as Masters gnomes pop up throughout Augusta National and add a playful note to one of golf’s most serious stages.

Above, a patron carries a Masters gnome at Augusta National Golf Club during the 2026 Masters Tournament on April 6, 2026, in Augusta, Georgia.

2 / 10

See photos of the Masters gnome tradition at Augusta National

A Masters gnome rides along as patrons take in the grounds during tournament week at Augusta National.

3 / 10

See photos of the Masters gnome tradition at Augusta National

One of the quieter traditions of the Masters appears, carried casually through the grounds by a patron.

4 / 10

See photos of the Masters gnome tradition at Augusta National

A patron brings a touch of whimsy to Augusta National with a Masters gnome in hand.

5 / 10

See photos of the Masters gnome tradition at Augusta National

Detail view of the Masters gnome during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club.

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See photos of the Masters gnome tradition at Augusta National

A Masters Gnome during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club.

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See photos of the Masters gnome tradition at Augusta National

Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club.

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See photos of the Masters gnome tradition at Augusta National

Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club.

9 / 10

See photos of the Masters gnome tradition at Augusta National

A detailed view of a boxed gnome during the third round of the Augusta National Women's Amateur at Augusta National Golf Club on April 04, 2026 in Augusta, Georgia.

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See photos of the Masters gnome tradition at Augusta National

A detailed view of a boxed gnome during the third round of the Augusta National Women's Amateur at Augusta National Golf Club on April 04, 2026 in Augusta, Georgia.

They were limited to one per customer. A handful have already been sold for anywhere from $565 to $790. Some are currently listed and available at $650+ as of Thursday night.

The Masters is expected to generate $70 million in total merchandise sales this week.

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This article originally appeared on USA TODAY: Masters Gnomes popular merchandise item at Augusta National