Mavericks' Cooper Flagg earns top-selling honor after historic year

Dallas Mavericks rookie Cooper Flagg finished among the league leaders in jersey sales for the 2025-26 regular season, the NBA announced on Monday.

Flagg placed ninth on the top-selling jersey list based on sales from NBAStore.com, Fanatics.com and Fanatics partner sites. He is one of six players aged 25 or under to appear on the list, joining the likes of Victor Wembanyama, Anthony Edwards and Tyrese Maxey.

Additionally, the No. 1 overall pick also ranked ninth on the most-watched highlights leaderboard from the regular season, garnering 963 million views across NBA social media platforms. He is the only first-year player to appear on both lists.

Flagg finished the year by averaging 21 points, 6.7 rebounds, 4.5 assists and 1.2 steals while shooting 46.8% from the field in 70 appearances. He led the rookie class in scoring average and had the most 30-point games by a first-year player since Wembanyama in the 2023-24 season.

The 19-year-old on April 3 became one of 10 rookies to score at least 50 points in a game. He followed that performance with a 45-point outing on April 5, joining Allen Iverson as the only first-year players since the NBA-ABA merger with back-to-back 40-point games.

Flagg joined the Mavericks with tremendous hype as the top pick out of Duke. He appeared to exceed those expectations and already became a fan favorite in his first year, with one of the top-selling jerseys across the league.

This article originally appeared on Rookie Wire: Mavericks news: Cooper Flagg finishes among leaders in jersey sales