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Gil, a 9-year-old fan of Lionel Messi, has embraced a pink wardrobe inspired by the soccer star's move to Inter Miami. His passion for Messi began after the player signed with the team in 2023.
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On his ninth birthday, Gil paying homage to "the king," Lionel Messi. | Lee Benson, Deseret News
He started wearing pink three years ago when he was 6½. We thought it might be a phase; it wasnāt. The pinkness only kept growing. First shirts, then shorts, socks, hats, even underwear. When he turned 8 and was baptized, he wore a pink suit and a pink tie. His school picture is in pink.
Sometimes heāll alternate with a black shirt, but it always has pink trim, and occasionally heāll wear a shirt with vertical blue and white stripes, which is pretty much the only thing heāll put on that doesnāt have any pink.
Weāre talking about my grandson Gil, who just turned 9. The pink infatuation started right after soccer star Lionel Messi signed a contract with Inter Miami of Major League Soccer in the summer of 2023. Six months earlier, Messi and Argentina had won the World Cup, wearing the aforementioned blue-and-white striped jerseys of the national team. Then David Beckham talked Messi into coming to America and playing for Miami, which wears pink and black uniforms.
Gil dressed in his full Team Argentina kit. | Lee Benson, Deseret News
By that point, Gil had already been playing soccer for two years, but when Messi entered his consciousness, everything ratcheted up another gear ā Messi soccer balls, Messi trading cards, Messi stickers, Messi comics, Messi posters, Messi highlights on YouTube. At bedtime, he started reading āMessi The Great.ā In !
Gil began wearing pink clothing after Lionel Messi signed with Inter Miami in 2023, which influenced his fashion choices.
Lionel Messi joined Inter Miami in Major League Soccer in the summer of 2023.
Before joining Inter Miami, Lionel Messi and the Argentina national team won the World Cup in 2022.
Gil's fashion has evolved to include various pink items, such as shirts, shorts, and even a pink suit for his baptism, all inspired by Messi.

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Some people might think this might be going a tad overboard, but I could relate.
Back in 1975, I didnāt wear the green and yellow colors of the Brazilian legend Pele, but I did drive 11 hours to Los Angeles just to see him ā and I was 26.
At the time, I was getting settled into my journalism career at the Deseret News, assigned to cover the high school sports beat. I also had the womenās golf beat, the Bonneville Salt Flats beat and the soccer beat, which I volunteered for.
I liked soccer. I had played at BYU. My twin brother Dee also played at the Y and then briefly one summer for the Salt Lake Golden Spikers, Utahās first professional team (by rule, they had to have at least four Americans on the roster; he was one of them).
We learned the language. It was a match, not a game; a pitch, not a field; and you couldnāt use your hands. We knew what offsides was. We were soccer geeks before there were soccer geeks.
Then, seemingly out of the blue, the New York Cosmos of the North American Soccer League announced they had signed Pele, who was 34 and on the downward slide of his career. Pele had won three World Cups with Brazil. In over 1,000 matches as a pro, he averaged nearly a goal per match. To come to America, a soccer backwater where they didnāt even call football football, the Cosmos paid him $2.8 million over three years ā the richest contract to that point in sports history. It was a big deal ⦠in Sao Paulo, at least.
New York Cosmos' Pele gestures during a press conference in New York, Sept. 29, 1977. | Ira Schwarz, Associated Press
I explained just how big a deal it was to George Ferguson, our sports editor. He looked at me like Iād suggested we cover a shuffleboard tournament. But I persisted, wore him down, and he finally agreed the News would pay for the first tank of gas in my VW bug.
I drove straight through to the LA suburb of Torrance, where Pele, in a warm-up to his upcoming NASL debut, was supposed to play at Murdock Stadium in one of those obscure exhibition tournaments soccer seems to always be playing. I say āsupposed,ā because as it turned out, the Cosmos apparently didnāt want him participating in a non-NASL match, so he didnāt play. But I did stand within 10 feet of him and took his picture. Then I drove home.
I bring this up now, of course, because Inter Miami is playing Real Salt Lake Wednesday night at America First Field in Sandy. Messi-mania is coming to Utah. Itās a hot ticket, hotter than any ticket in RSLās soccer history. And if youāre wondering: Is Gil going? The answer is yes. The reason? His grandmother.
Gil in his Lionel Messi-inspired pink suit. | Lee Benson, Deseret News
Last fall, when RSL announced the date when tickets for the season would be going on sale, Kerri Benson, a woman who to my knowledge has never in her life intentionally spent money on a sporting event ā but who was well aware that Gil had the Messi game circled in red ā decided it was time to break that streak. She did her homework; she figured out the RSL system. In October, seconds after ticket sales opened, she was online.
She came away with four tickets. Never underestimate Grandma power. I donāt want to say how much they cost. OK, it was $1,800. But that included three additional RSL matches, which you had to buy if you also wanted the Messi match. So that brought down the average.
Whatever. Iām fine with it. Money well spent, as far as Iām concerned. Fifty-one years ago, I got to see the greatest soccer player in history in person. Wednesday night, I get to see the second greatest.
Please donāt tell Gil I said that.