Monday Rockpile: Josh Rosenthal reflects on pioneering the Rockies Cultural Education & Development program, and changing the cultural education landscape across MLB

**Setting the standard**

When the Rockies started their program in 2012, only four other teams had dedicated education programs and full-time education coordinators: the Houston Astros, the Kansas City Royals, the Detroit Tigers, and the Pittsburgh Pirates. Other MLB teams had English programs, but nothing really comparable. “We’re really setting these players up for success, both on and off the field, during and after their careers,” Rosenthal said. During that time, Neskys Liriano, the education director for MLB, and Rafael Pérez, the director of Dominican operations for MLB, pushed education programs and challenged teams to build better infrastructure to support them. MLB also dedicated space at the Winter Meetings for these five teams to share resources, so other teams could build their own programs. Eventually, Rosenthal and Angel Amparo partnered with the New York Yankees to create one of the first high school education programs that allowed students to earn their high school diplomas while playing baseball. “If I die tomorrow, that’s my legacy more than anything,” Rosenthal said. “These boys develop all these amazing skills – they develop leadership, hard work, discipline, teamwork… They’re international. They know how cultures work in the United States. They’re bilingual. They have all these amazing experiences, but then they go home, and they have no high school diploma, so they can’t get a good job.”

**Creating a new culture**

Since this was a new program, there was a big learning curve in the first year for Rosenthal and his team as well as the Rockies organization. Rosenthal was hired in mid-February 2012 and reported to spring training in Scottsdale just two weeks later. During that spring, he spent most of his time observing baseball operations and interviewing players and coaches to learn as much as possible about Major League Baseball. Then he got to work on a guiding handbook, which wasn’t without challenges. “I worked and I grinded and I made copies of English books and picture dictionaries and all this stuff,” he said. “I was in my office just grinding away and I didn’t really feel like I was part of the team.” He approached then-GM Dan O’Dowd, who told him to be more present with the team. “So instead of being locked in my office, I started being at practice,” he said. “I started being on the field. I started sitting in the dugout during games or sitting in the stands with the players and working with them and talking about baseball in English, but I was also able to show off my knowledge of baseball in the game and I was able to have conversations with the coaches and they understood and the players understood and respected (me).” That helped build rapport within the organization as well and set the standard that English classes were just as important as baseball instruction. “There were some times where players would get called out of my class for a meeting with a hitting coach and I had to step up and be like, ‘No, you can’t leave. You’re in my class right now,’” Rosenthal said. “And I would have to make a statement. There was a time when a coach came in because Rolando wanted to see a player, and Rolando is all powerful, but I would say, ‘Nope, you can see him in 30 minutes when class is over.’ “I have all the respect in the world for Rolando – he’s one of my mentors,” he continued. “But English class is just as important as looking at a video for hitting or pitching or mental skills. That was the culture that we built, and it was appreciated because of that. If a player missed English class, it was like he missed BP, and he wouldn’t play in the game. And we had that culture and guys never missed. It was mandatory, and that was really important.” In addition to creating new norms in the classroom, Rosenthal and his team also had to break some old norms outside it. Most important was better integrating the dugout and the clubhouse — literally. “When I first got here in 2012, the dugouts in spring training were separated,” Rosenthal said. “The Latino players were on one side, and the American players were on the other side. And I went in and said, ‘Hey, we need to change this. You need to mix up these lockers.’ And they said, ‘No, it’s the way we’ve always done it.’ And there was some pushback, and I basically was like, ‘Guys, we’re literally segregating these players. It’s a big word, but this is literally what this is.’ “And they acknowledged it, and they were like ‘We never even thought about it. This is just the way we’ve always done things.’ And sure enough, I had Bridich go in and talk to the clubhouse staff and say, ‘You’re going to go in and mix up all these lockers.’ Now, it was a lot of work to move everyone’s locker, but they did it, and we really had unification of our American and Latino players.” Another way they unified the players was with a language lesson at the beginning of every meeting in spring training. “We would do a word of the day or the phrase of the day at the beginning of our morning meetings,” Rosenthal said. “I would call on an American player and I’d call on a Latino player, and the American player would have to say the word of the day in Spanish, and the Latino player would have to say it in English. And everybody was learning, and they were working together, and it was impactful.”

**Proudest moments**

While there have been a number of players who have reached the Major Leagues, Rosenthal said he’s most proud of “the guys who have become coaches and scouts and that sort of thing because those guys have careers for the rest of their lives. “I know their kids are going to go to great schools. I know that their children are going to be educated, really breaking the cycle of poverty,” he continued. “A guy that makes it to the big leagues could lose all his money. It’s wonderful that they made it to the big leagues, but we have Michael Ramirez who’s the Latin American Hitting Coordinator. Cesar Galvez is the manager in (Single-A). Alving Mejias is a crosschecker, and that’s one of the highest roles in scouting. Helmis Rodriguez is a pitching coach. These are all guys that came up through our program, and at times, we would be talking to the front office guys and I’d say, ‘Hey, when this guy’s career is over, this is the type of guy that we want to become a coach or have a role in our program.’ And these are guys that have been hired by the team and have careers that are going to be able to support them forever. So those are the guys I’m most proud of.”

**Looking to the future**

Rosenthal left the team in December 2019 to spend more time with his family, but he still keeps in touch with the Rockies. “I keep in contact with them,” he said. “I stop by the complex usually once a year. Angel and I are best friends. We still talk on the phone. The Rockies staff is pretty much the same as when I was hired in 2012 – the core group is still there, and those guys treated me like family and took care of me.”

**Up next**

In the coming weeks, we will have interviews with some of the teachers, as well as player experiences and community involvement. Stay tuned!

On the Farm

**Triple-A:** Albuquerque Isotopes 4, El Paso Chihuahuas 3 The Isotopes fell back to earth, only scoring four runs after scoring 45 in their last two games combined. They managed to still beat the Chihuahuas (Padres), though, so that’s positive. Zac Veen (No. 9 PuRP), Cole Carrigg (No. 4 PuRP) and Jose Cordova each recorded two hits, but it was Chad Stevens who singled in the eighth to secure the win. Caron Palmquist (No. 19 PuRP) pitched three innings, allowing just one unearned run on two hits with a walk and four strikeouts. Patrick Weigel pitched three more scoreless innings, but Seth Halvorsen gave up two runs in the seventh to blow the save. Blas Castaño and TJ Shook put up two innings of zeroes, though, to close things out and earn the win and the save. **Double-A:** Hartford Yard Goats 12, Reading Fightin’ Phils 6 It was a home run parade in Hartford, as the Yard Goats defeated the Fightin’ Phils (Phillies). The Goats hit eight extra base hits — four doubles, one triple, and three home runs. Each of the Goats’ starters had at least one hit, and they racked up 17 in total. Aidan Longwell did the most damage, doing 3-for-5 with a triple, a home run, three runs scored and three RBI. Bryant Betancourt also had a three-hit day, recording a double but also scoring two runs, recording an RBI and taking a walk. Dyan Jorge, Andy Perez, Benny Montgomery and Cole Messina (No. 26 PuRP) also had two hits apiece. Starting pitcher Connor Staine threw five innings, allowing three runs on four hits with two walks and four strikeouts. Carlos Torres pitched two scoreless innings, but then Sam Weatherly got lit up for three runs on three hits in his inning of work. Luckily, Fidel Ulloa was able to finish the game with just a walk and two strikeouts. **High-A:** Eugene Emeralds 8, Spokane Indians 1 The Indians struggled to find any offense in their series finale against the Emeralds (Giants). They mustered four hits, which came at the hands of Tevin Tucker, Jacob Humphrey, Robert Calaz (No. 6 PuRP), and Roynier Hernandez. Hernandez hit a double, while Calaz hit a solo homer — which was the only score of the game. Jeff Criswell — making his second start of his rehab assignment after having Tommy John surgery in March 2025 — started the game, pitching a scoreless inning with two strikeouts. But the damage was done against the other three pitchers. Yujanyer Herrera (No. 22 PuRP) pitched 2.2 innings and was tagged for two runs on five hits with two walks and a strikeout. Fisher Jameson pitched 3.1 innings and was tagged for three runs (two earned) on four hits with three strikeouts. And Hunter Mann gave up three more runs in his one inning of work, including one walk and three strikeouts. **Low-A:** Stockton Ports 5, Fresno Grizzlies 4 (F/10) The Fresno Grizzlies fell in extra innings against the Stockton Ports (Athletics). The Grizzlies jumped out to an early 2-0 lead in the first, but then the Ports answered back in the bottom of the inning. The Grizzlies tacked on another run in the fourth, but the Ports answered back again in the sixth to make things 3-3. Entering extras, Roldy Brito (No. 11 PuRP) singled to score Carlos Renzullo, but Michael Brooks singled to score Gavin Turley and then Myles Naylor singled to score Clayton Gray and officially walk off the Grizzlies 5-4. Goodman’s watchful eye from behind plate paying off with ABS challenges | MLB.com Watching the ABS challenge system has been one of the more entertaining things about baseball this year, as it’s given fans a glimpse into how hard it is to judge the strike zone from all sides. However, Hunter Goodman has proven to have a keen eye behind the plate (not as much in the batter’s box, though). Thomas Harding talked with Goodman about his strategy, and what’s been behind his early-season success. Don’t mess with Walt Weiss: Beloved former Rockies player, manager has Braves playing inspired baseball | Denver Post ($) Walt Weiss played shortstop for the Rockies from 1994-97 and managed the team from 2013-16. Now, he’s the manager of the red-hot Atlanta Braves after serving as the bench coach for the last eight years. Earlier this year, Weiss went viral for tackling Jorge Soler during a brawl that broke out between the Braves and the Los Angeles Angels. Patrick Saunders caught up with Weiss in his return to Coors Field to discuss what went down in the brawl, as well as finding himself back in the manager’s office.

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