NBC debuting new WNBA marketing campaign during Kentucky Derby
TL;DR
NBC is launching a new marketing campaign for the WNBA during the Kentucky Derby. The campaign coincides with NBC's new media rights deal to broadcast over 50 WNBA games each season until 2036.
Key points
- NBC launches WNBA marketing campaign during Kentucky Derby
- New media rights deal runs through 2036
- Over 50 WNBA games will be broadcast each season
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Credit: NBC Sports
As part of the new WNBA media rights deal running through 2036, NBC will broadcast more than 50 WNBA regular-season and first-round playoff games each season across Peacock, NBC, and USA throughout the deal, as well as seven WNBA Conference semifinals and three WNBA Finals series.
The Networkâs coverage of the league will feature Zora Stephenson, Noah Eagle, and Michael Grady calling games; Maria Taylor, Sue Bird, and Cheryl Miller as a studio trio, and LaChina Robinson and Sarah Kustok as game analysts.
The media conglomerateâs first WNBA broadcast will be a May 10 Las Vegas Aces-Los Angeles Sparks game on USA Network, and itâs getting ready to launch a new marketing campaign ahead of the much-anticipated tipoff.
According to Sports Business Journal, NBC Sports is set to debut a new marketing spot on Saturday during the Kentucky Derby, starring Aces center Aâja Wilson, Liberty guard Sabrina Ionescu, and Wings guard Paige Bueckers.
In a creative effort helmed by NBC SVP/Sports Marketing Lyndsay Signor and her team and reminiscent of ESPNâs famous âThis is SportsCenterâ campaign, the spot features Saturday Night Live star Chloe Fineman leading the stars through a faux NBC office for their âfirst day of workâ as they pass through pictures of some of the networkâs most famous female stars over the years, including Tina Fey, Amy Poehler, and Betty White.
Sue Bird will also be interviewed during the Derby broadcast. NBCâs first game on its flagship network will be on May 17 between the Aces and Atlanta Dream.
The post NBC debuting new WNBA marketing campaign during Kentucky Derby appeared first on Awful Announcing.
Q&A
What is NBC's new marketing campaign for the WNBA?
NBC's new marketing campaign aims to promote the WNBA and will debut during the Kentucky Derby.
When will NBC's first WNBA broadcast take place?
NBC's first WNBA broadcast is scheduled for May 10, featuring a game between the Las Vegas Aces and the Los Angeles Sparks.
How many WNBA games will NBC broadcast each season?
NBC will broadcast more than 50 WNBA regular-season and first-round playoff games each season as part of its media rights deal.