New Episode of BBOC: Pac-12 Conference Commissioner Teresa Gould

As the fastest growing sports travel partner in collegiate athletics, Short’s supports more than 110 athletic departments and 1,600 teams with fully integrated commercial reservations, air charter, ground, and hotel solutions. Our team approach is built on proactive planning, real time visibility, and experienced people who understand the demands of game day.

Travel plans change. Weather shifts. Schedules move. When they do, our team is already working behind the scenes to adjust, communicate, and execute. No guesswork. Just accountability.

Programs partner with Short’s because we deliver consistency when it matters most. Since 2020, more than 65 schools have chosen Short’s to manage their travel with confidence.

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Agility as a Strategic Edge 

The Pac-12 believes it can move faster and be more aggressive than its peers.

“It’s really hard in conferences to get things done and influence change when you have legacy thinking, when members have been together for a hundred years. So, [not having that institutional inertia is a] competitive advantage for us,” Gould said. “One example [where that flexibility was apparent] would be the deal we announced recently with Genius Sports…We stepped out and did something different than what other conferences have done in the data rights space.” 

The Pac-12 inked a multi-year integrity, technology, and AI partnership that will generate income. 

“The other piece of [the deal] is we have a unique opportunity [to leverage Genius data] from a fan engagement perspective because we're producing our own live events,” Gould added. 

Turning History into Recurring Income 

While newly re-launched, the Pac-12 is sitting on over a century’s worth of library content—an underappreciated asset that can be licensed and sold across platforms and partners. 

“We have the benefit of 110 years of video to leverage as a revenue stream. That is incredibly valuable because of the history and legacy of this league,” Gould said.  

📺 Watch the full video on JohnWallStreet’s YouTube Page. 
🎧 Listen on Apple Podcasts or Spotify. 

We’ll be back with the next episode of JohnWallStreet Presents: Big Business on Campus in two weeks. St. John’s University Vice President and Director of Athletics Ed Kull will be our guest. 

In the meantime, make sure to check out our sponsor, Short’s Sports Travel Logistics—the fastest-growing company in collegiate athletics travel, and the trusted choice of over 108 athletic departments nationwide. Short’s simplifies every aspect of team travel (think: air charters, commercial flights, buses, and hotels) and helps to turn complex logistics into a competitive advantage. 

Previous episodes of BBOC, including sit-downs with Big East Commissioner Val Ackerman, Arizona AD Desiree Reed-Francois, Maryland AD Jim Smith, American Commissioner Tim Pernetti, Pittsburgh AD Allen Greene, Wake Forest AD John Currie, Kansas AD Travis Goff, Ivy League Executive Director Robin Harris, Big Sky Conference Commissioner Tom Wistrcill, SMU AD Damon Evans, Ohio State AD Ross Bjork, West Virginia President Michael Benson, and Weatherford Capital Founding Partner Drew Weatherford, IMG Academy CEO Brent Richard and USA Fencing CEO Phil Andrews on the Enrollment Cliff, and Mountain West Commissioner Gloria Nevarez can be found on JohnWallStreet’s YouTube channel. 

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