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Newcastle United and Newcastle City Council launch the âOne of Our Ownâ campaign
TL;DR
Newcastle United and Newcastle City Council launched the 'One of Our Own' campaign during Mental Health Awareness Week 2026. The initiative features 11 benches around St. Jamesâ Park to encourage conversations about mental wellbeing.
Key points
- Campaign launched by Newcastle United and Newcastle City Council
- Initiative aims to promote mental health awareness
- 11 benches placed around St. James' Park
- Benches feature prompts for meaningful conversations
- Focus on reducing suicide rates among men under 50
Newcastle United and Newcastle City Council launch the âOne of Our Ownâ campaign
Newcastle United and Newcastle City Council came together on Mental Health Awareness Week 2026 to launch the âOne of Our Ownâ campaign.
Weâve positioned 11 black-and-white benches around St. Jamesâ Park. Each bench features prompts designed to turn casual âterrace talkâ into meaningful conversations about wellbeing.
In a region where suicide is the leading cause of death for men under 50, these benches serve a vital purpose: breaking the silence.
A POWER TO SPARK CONVERSATION
âThese benches are a brilliant way to encourage people to take a minute, sit down, and have those important conversations. If we can use the connection we share through football to help someone open up or reach out for support, then itâs a massive win for the whole communityâ - Dan Burn*, Newcastle United Player & Foundation Ambassador.*
BE A GAME CHANGER
Over 10,000 people of all ages have already benefited from Be A Game Changerâs wide-ranging physical and mental wellbeing programmes.
These include 12th Man & 12th Woman programmes, Walking Football, and Wellbeing Workshops. Find out more here.
A 24/7 NETWORK OF SUPPORT
Struggling yourself or worried about someone? You aren't alone. Our North East support network is available 24/7 to listen and help whenever you're ready.
Samaritans (North East Branches)
- Who: Anyone in emotional distress or crisis.
- Call: 116 123 (Free, 24/7) | Website
NHS Crisis Services (North East & North Cumbria)
- Who: Anyone experiencing a mental health crisis.
- Call: 111 and select the Mental Health option (24/7).
Q&A
What is the purpose of the 'One of Our Own' campaign?
The campaign aims to promote mental health awareness and encourage meaningful conversations about wellbeing in the community.
Why are the benches significant in the 'One of Our Own' campaign?
The benches are designed to facilitate discussions about mental health, addressing the high suicide rates among men under 50 in the region.
When was the 'One of Our Own' campaign launched?
The campaign was launched during Mental Health Awareness Week 2026.
