NHL First-Round Playoff Ratings Up Nearly 70%

The NHL is in boom times with the ratings.

WBD Sports averaged 1.2 million viewers per game across TNT, TBS, truTV, and HBO Max, a 68% increase from last season, and its highest first round since adding the NHL in the 2021-22 season. Meanwhile, ESPN averaged 1.2 million viewers through its 22 first-round games, up 69% from 2025 and the network’s most-watched first round since the NHL returned to its airwaves five years ago.

There are several reasons the NHL is succeeding. One of the foremost explanations is that it is coming off an electrifying Winter Olympics, in which the United States defeated Canada in a thrilling 2–1 overtime gold-medal game. The NHL’s late regular-season ratings had previously experienced a post-Olympics bump.

The NHL also barreled into the first round of the Stanley Cup Playoffs with riches in storylines.

The headline was the Sabres, who broke the league’s longest playoff drought—14 years out of the postseason—after finishing first in the Atlantic. There was also the Battle of Pennsylvania, with the Penguins and Flyers facing off after both squeaked into the playoffs in the final beats of the regular season. The Mammoth made their first playoffs in only their second season as a franchise in Utah; the Golden Knights took the ice under the tutelage of John Tortorella, who was installed in Vegas with only eight regular-season games to go.

The series themselves also proved dramatic—most notably the Canadiens-Lightning matchup, which featured four overtime games in a seven-game series. Game 7 averaged 2.3 million viewers on TNT this past Sunday. WBD said in a press release that this was the most-watched first-round Stanley Cup playoff game ever to air exclusively on cable.

Another possible reason the TV ratings are surging? The games are actually on TV. As Ethan Strauss posited on his Substack recently, the NBA putting playoff games on the Amazon Prime Video and Peacock streaming services might have opened up a lane for the NHL to capitalize. All of the NHL games are on traditional linear TV networks:ABC, ESPN, ESPN2, TBS and TNT. For cord-cutters, games also stream via ESPN Unlimited and HBO Max.

From a production standpoint, ESPN/ABC and WBD have both had exceptional broadcast teams on the games and in the studio. ESPN host Steve Levy and TNT analyst Bruce Cassidy (who was let go by Vegas in March), in particular, have received plenty of praise.

As with every positive ratings story in recent months, the numbers have also been boosted by Nielsen’s Big Data + Panel metrics. These ratings, however, are well above the typical Big Data + Panel bump observed since the methodology was first adopted last fall.

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