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Nike's trademark application for Los Angeles Lakers' …
TL;DR
Nike's trademark application for Bronny James' 'B9' logo has been denied due to similarities with an existing trademark from Back9 Golf Apparel. The United States Patent and Trademark Office cited a 'likelihood of confusion' as the reason for the refusal.
Nike's trademark application for Los Angeles Lakers' guard Bronny James' "B9" logo has been refused because of a "likelihood of confusion" with an already-registered mark, according to United States Patent and Trademark Office documents. The USPTO turned down the application because examining attorney P. Scott Craven deemed the logo too similar to the "B9" logo created by Back9 Golf Apparel, a company out of Austin, Texas. Both "B9" markings were filed for clothing and apparel usages. Nike applied for the "B9" logo, which has a lowercase "b" in gothic lettering with the number "9" in the middle, in February. James has worn logo-adorned shoes multiple times this season. Nike posted images of the shoes featuring the logo on April 12.
This article originally appeared on Hoops Hype: Nike's trademark application for Los Angeles Lakers' …
Q&A
Why was Nike's trademark application for Bronny James' 'B9' logo denied?
The application was denied because the USPTO found it too similar to an existing 'B9' logo registered by Back9 Golf Apparel, leading to a 'likelihood of confusion' in the marketplace.
What is the design of Bronny James' 'B9' logo that Nike applied for?
The 'B9' logo features a lowercase 'b' in gothic lettering with the number '9' in the middle, intended for clothing and apparel usage.
