ONE Championship Appoints CAA Brand Management As Its Official Licensing Agency In Asia

TL;DR

CAA Brand Management has been appointed as the official licensing agent for ONE Championship in Asia. The partnership aims to enhance fan engagement and support ONE's core business across various martial arts disciplines.

Key points

CAA Brand Management appointed as licensing agent for ONE Championship
Focus on fan engagement and community building
Partnership covers MMA, Muay Thai, kickboxing, and submission grappling
Supports ONE Championship's core business and content
Aims to promote wellness and self-improvement

Mentioned in this story

CAA Brand ManagementONE Championship

CAA Brand Management, a division of leading entertainment and sports agency Creative Artists Agency (CAA), today announced that it has been appointed the official licensing agent for ONE Championship

™

(ONE), the world’s largest martial arts organization, throughout Asia.

CAA Brand Management will work with ONE to develop an impactful licensing program that supports the promotion’s core business and content across MMA, Muay Thai, kickboxing, and submission grappling. The partnership will focus heavily on fan engagement, community building, wellness, and self-improvement.

ONE’s massive global footprint and highly engaged audience provide a dynamic foundation to explore new avenues for brand growth. CAA Brand Management will leverage its profound regional expertise to help integrate ONE’s high-octane martial arts brand into the daily lives of passionate fans across the continent.

Through its diverse programming slate, including ONE’s Numbered Events, the ONE FIGHT NIGHT series in U.S. primetime, and ONE FRIDAY FIGHTS and THE INNER CIRCLE in Asia primetime, the organization has cultivated a devoted and loyal audience, creating a powerful platform to introduce new brand experiences as it expands into key markets.

“ONE Championship is a global content powerhouse that we are thrilled to partner with to bring licensed products to their ardent fanbase. At this pivotal moment of exponential growth for ONE, establishing its licensed consumer products in these key home markets is very exciting,” said Elaine Chiu, Head of APAC, CAA Brand Management.

“Our passionate fan base across Asia continues to drive ONE Championship’s massive growth. Partnering with a global leader like CAA Brand Management allows us to deepen our connection with these martial arts fans beyond our live broadcasts. We will leverage their incredible expertise to create new, innovative brand experiences that resonate with our multi-generational audience. We are thrilled to take this next step in elevating the ONE brand throughout our key regional markets,” said Hua Fung Teh, Co-Founder and Group President, ONE Championship.

About ONE Championship