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Orlando meeting boosts CBF's strategic, commercial and marketing plans
TL;DR
The Brazilian Football Confederation (CBF) held a meeting in Orlando with the NBA's Orlando Magic to strengthen commercial ties and marketing strategies. This initiative aims to enhance connections between the Brazilian community and the North American market.
Orlando meeting boosts CBF's strategic, commercial and marketing plans
Strengthening the relationship between the Brazilian Football Confederation (CBF) and major initiatives and leading companies on the global stage, the organization’s office in the United States held an institutional meeting with the Orlando Magic, an NBA team. The meeting is part of the international agenda to foster business and commercial ties with the Brazilian community and the North American market.
Samir Xaud, the organization’s president, and Bernardo Bessa, marketing director, were present alongside Michael Forde, CSO of the American basketball team. Brazil’s Consul General in Orlando, João Lucas Quental, and the Consul in Miami, Glaucio Veloso, also took part in the meeting.
“An important meeting that reinforces the CBF’s current moment. We are seeking even closer ties with major companies, strengthening relationships and increasingly connecting the Brazilian market with the American one. Football involves a great deal of passion from fans, and Brazil is respected worldwide in the sport. We are a benchmark, and we want these passionate fans by our side. But not only passionate Brazilian fans — we also want the fans who follow our football, whether they are Venezuelan, Ecuadorian, Mexican, or American,” said Bruno Costa, director of the CBF’s international office in Miami.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.
Q&A
What was the purpose of the CBF meeting with the Orlando Magic?
The purpose of the meeting was to strengthen commercial and marketing ties between the Brazilian Football Confederation and major companies in the North American market.
Who represented the CBF at the Orlando meeting?
The CBF was represented by President Samir Xaud and Marketing Director Bernardo Bessa, along with other officials including Brazil’s Consul General in Orlando.
How does the CBF plan to engage with fans in North America?
The CBF aims to connect not only with Brazilian fans but also with fans from other Latin American countries and the United States, emphasizing the global passion for football.
