
The Green Bay Packers and Oneida Nation have extended their long-term partnership, enhancing the Oneida Casino Hotel's presence at Lambeau Field. The deal includes sponsorship of gameday features and the addition of the Oneida Nation Gate by 2026.
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The Green Bay Packers and Oneida Nation have agreed to an extension of their long-term partnership.
Oneida Casino Hotel will have a more noticeable presence as a result of the extended deal. The casino hotel will sponsor the gameday attendance tracker and a new digital game for fans in the Packers app, and be the presenting partner of the Packers Fan Cam, which allows game attendees to zoom in on a still image of the stadium and find a photo of themselves at the game.
The partnership also includes the Oneida Nation Gate on the east side of Lambeau Field, the most heavily used gate on gamedays, where the Oneida Casino Hotel logo will be added to the gate sign before the 2026 season.
"We are grateful to the Oneida Nation for their nearly three decades of partnership. We look forward to creating more opportunities for fans to engage with us on every visit to Northeast Wisconsin," Packers President and CEO Ed Policy said.
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Terms of the multi-year extension were not disclosed.
Oneida Casino Hotel also will continue as the presenting sponsor of one home regular-season game and of the âMemorable Momentsâ in Packers history feature during the game and on Packers digital platforms. It also will continue to offer a sweepstakes during the season.
âThis partnership has been mutually beneficial to both Oneida and the Packers,â Oneida Nation ChairmanTehassi Hill said. âWe recently realized we have a billion-dollar economic impact on this region, and I am confident thatcomes in part from great business ventures like this. The Oneida Nation Gate is a source of pride for us, and itâsfront and center on Oneida Street.â
Contact Richard Ryman at rryman@usatodayco.com. Follow him on X at @RichRymanPG and on Instagram at @rrymanPG.
The Oneida Nation will sponsor a gameday attendance tracker, a new digital game in the Packers app, and the Packers Fan Cam.
The Oneida Nation Gate will be updated with the casino hotel logo before the 2026 season.
The partnership between the Packers and Oneida Nation has been in place for nearly three decades.
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This article originally appeared on Green Bay Press-Gazette: Packers, Oneida Nation extend long-term partnership at Lambeau Field