PGA Tour cuts 4 percent of workforce amid changes

When Strategic Sports Group (SSG), the Tour’s private equity partner, poured $1.5 billion into the Tour in 2024 for a 12 percent stake in the Tour’s new for-profit entity known as PGA Tour Enterprises — an investment that could double to as much as $3 billion — it was expected that major changes would be coming to the organization.

The league has increased purses and moved from a commissioner-based system under Jay Monahan to a CEO model with former NFL executive Brian Rolapp.

And on Thursday, a wave of cuts hit the Tour to the tune of 56 full-time positions, or about four percent of the company's staff, according to Josh Carpenter of Sports Business Journal. Golfweek has confirmed the layoffs, but not the exact number.

Since Rolapp has taken the helm, the Tour has started moving toward a shorter schedule, with the opening Hawaiian swing has officially been removed from next year's calendar. The Tour is redefining how it creates and distributes content at its state-of-the-art, 165,000-square-foot, three-level multimedia production facility located adjacent to its headquarters, which opened in early 2025.

Also, the PGA Tour currently competes in only four of the top 10 largest U.S. media markets, and Rolapp has designs on changing that.

He sees an opportunity, and the Tour is exploring cities like New York, Chicago, Philadelphia, San Francisco, Washington D.C., and Boston, among others, where Rolapp said there is a strong fan demand and a chance to reach new fans.

Golfweek's Cameron Jourdan contributed reporting to this story.

This article originally appeared on Golfweek: PGA Tour cuts 4 percent of workforce amid changes