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A proposed bill in North Carolina aims to restrict public access to NIL funding totals at public universities. The legislation seeks to limit information on the overall NIL money available at UNC System schools.
Proposed bill would limit public access to NIL funding totals at North Carolina public universities
A proposed bill moving through the North Carolina General Assembly would limit how much the public can learn about name, image and likeness, or NIL, funding available at the state's public universities.
Lawmakers discussed Senate Bill 229 on Wednesday during a meeting of the Higher Education House Standing Committee. While current law already prevents public access to individual student-athlete NIL contracts, the measure would go further by restricting access to information on how much NIL money UNC System schools have available overall.
"Sports are not a partisan issue," said Rep. Wyatt Gable, a Republican who represents Onslow County.
Gable said the legislation is aimed at protecting state schools in an increasingly competitive recruiting landscape.
"If (opposing schools) were able to see how much money you're spending but you can't see their (spending), you're obviously at a disadvantage right there. Really, this is trying to make an even playing field and do the best we can for our universities here," Gable said.
Gable noted the bill focuses on private donations made to NIL collectives.
"Say an NIL fund gets in a million dollars, people can easily say they're probably going to spend X amount on football, basketball, and baseball, and they'll still have a sense of it. That still puts (North Carolina public schools) at a disadvantage, especially when you look at other states where they're hidden or a private university where it's hidden as well. They don't have to disclose it," Gable said.
There are five FBS schools in the UNC System: Appalachian State University, East Carolina University, NC State University, UNC-Charlotte and UNC-Chapel Hill.
Craig Dye, the CEO of Ahead Sports Group, said limiting public disclosure could also benefit student-athletes.
"Exempting it from the public records for the public schools is better for the athlete because that gives them a clean slate in negotiating with another school," Dye said.
Senate Bill 229 proposes to limit public access to information about the total NIL funding available at North Carolina's public universities.
The bill aims to further protect the privacy of NIL funding information, which is already restricted for individual student-athlete contracts under current law.
Lawmakers discussed Senate Bill 229 during a meeting of the Higher Education House Standing Committee.
Current law prevents public access to individual student-athlete NIL contracts, and the proposed bill seeks to extend this restriction to overall funding totals.
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Outside the NIL section, the measure would also allow graduate student-athletes who are from out-of-state to be considered residents for the purposes of full scholarships. Ultimately, a school's respective Board of Trustees would need to elect to do so.
Further, the bill would expand the permitted sale of alcoholic beverages in connection with college sports events and remove limitations on certain raffles conducted by the University of North Carolina or nonprofit organizations affiliated with a constituent institution of The University of North Carolina.
SB 229 passed out of the Higher Education House Standing Committee and was referred to the Rules, Calendar, and Operations of the House Standing Committee.
Critics feel the information surrounding NIL funding should be publicly available, citing the high value of some of these deals.
"It could be soon that the highest-paid people on the campus and otherwise are going to be student-athletes. And we don't have any exemptions for coaches' contracts," said John Bussian, Legislative Counsel to the NC Press Association, who delivered public comment during Wednesday's committee hearing.
This proposal comes as NIL deals continue to reshape college athletics, with increasingly expensive rosters, especially in football and men's basketball.
"It's not a game anymore. It's a business," said Kevin Gibbs, a former college basketball player who now coaches at IV Greatness Academy.
Gibbs said the effects of pay-for-play are also being felt beyond college campuses.
"On a youth level, parents are investing a lot more, and because they're investing a lot more, they're expecting a lot more from their kids. And so they're putting a lot of pressure on coaches, trainers," Gibbs explained.
Gibbs said parents would benefit from a clearer understanding of how NIL works and how few athletes ultimately receive such opportunities.
"The reality is, there's less than 3% of kids that's actually even going to play NCAA basketball and much less than that's even going to get NIL," Gibbs said.
According to the NCAA, from January to July 2025, the average disclosed value of a NIL deal was $3,995, while the median disclosed value was $48. Separately, the average total athlete earnings were $21,082, while the median total athlete earnings were $703.
Gibbs encouraged student-athletes to focus on the bigger picture.
"Maybe you just get into a small (Division) III college or a junior college. That might be your path to success to articulate yourself. Find out what it is that you want to do in life and who you want to be," Gibbs said.