PWHL expanding to Detroit for 2026-27 season, city to host PWHL Draft

“We feel very confident in how we can do here from a business perspective,” said Scheer, who credited Ilitch Sports as excellent partners for the league. “Whether it’s a standalone date, whether it’s a doubleheader with the Red Wings, we feel we will be very successful here in Detroit.”

Like last year, there was a long list of criteria the PWHL examined when deciding where to expand this season, including market size, fan support, infrastructure and what kind of economic opportunity exists in the market, among other factors.

“There’s a lot of reasons that (Detroit) makes a lot of sense,” said Jayna Hefford, the league’s executive vice president of hockey operations.

With access to Little Caesars Arena, the league will be in a “best-in-class” facility. The team will have dedicated locker rooms and “everything that is required in our league,” said Hefford.

“We’re really excited about what the experience will be like for our players to be, day-in day-out, in such an incredible building that knows what success looks like at the highest level,” she said.

Geographically, it makes sense for the league to add another team in the American Midwest, alongside Minnesota, the lone Midwest franchise for the PWHL’s first three seasons. Minnesota is still hundreds of miles from Detroit, but it at least offers the Frost a rare quick flight for an away game.

Detroit also offers a strong girls hockey ecosystem with programs such as Little Caesars and Honey Baked already represented in the league by Boston Fleet captain Megan Keller and top prospect Kirsten Simms.

“We are honored to bring the PWHL to a sports community where women and girls have already put hockey on the map, and advance that incredible culture by offering young athletes a professional league they can strive for,” Hefford said in the league’s news release.

As part of the team’s announcement, the league revealed PWHL Detroit’s primary colors, black and silver, which will be complemented by white with a red accent — a nod to the Red Wings’ red and white winged wheel logo. Team jerseys will feature an Ally Financial patch on the chest, as the Detroit-based company will be the team’s inaugural partner. The team’s permanent name and logo will be announced at a later date.

The PWHL unveiled the Vancouver Goldeneyes and Seattle Torrent’s branding before the start of the 2025-26 season. However, due to manufacturing deadlines, each expansion team played its first season in a more generic jersey with the city name stitched diagonally across the front of the sweater, paying homage to the designs worn by the league’s original six teams in 2024.

The league also announced that Detroit will host the 2026 PWHL Awards (June 16) and the entry draft (June 17) at the Fox Theatre, “in celebration of the PWHL’s newest market.”

“It’s going to be fun to bring another league event to this market,” said Hefford. “They’ve had four takeover games and now to be able to host a draft, I think it’s a great way to build momentum for this team as they continue to build and get ready to start play next season.”

On Sunday, the PWHL Players Association sent its members a guide to the expansion roster-building process that included multiple signing windows and no traditional expansion draft. In an email obtained by The Athletic, PWHLPA executive director Malaika Underwood told players, “We have been told the league intends to move forward with a four-team expansion.”

In a statement on Sunday, the league said “nothing is finalized at this time.” When asked about the email, Scheer said, “It could be two, it could be three, and it could be four” teams.

The expansion process laid out by the PWHLPA document is tentatively set to begin May 28 — just over three weeks away from Wednesday’s announcement.

This article originally appeared in The Athletic.

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