Rams pay homage to iconic ‘Friday’ movie in new NFL draft campaign

The Los Angeles Rams marketing team deserves a round of applause.

The Rams paid homage to New Line Cinema's classic movie "Friday" in a draft campaign video as part of the build-up to the 2026 NFL Draft.

The video titled “Thursday” stars O’Shea Jackson Jr. and Destin Tucker, who step into the roles of their father’s O’Shea and Chris, who played Craig Jones and Smokey in the classic movie "Friday." The three-and-a-half-minute ad also features Rams edge rushers Jared Verse and Byron Young and offensive lineman Kevin Dotson.

Actor Terry Crews, radio host Big Boy and rapper YG have roles in the video as well.

The "Thursday" video showcases comedic, nostalgic scenes and character references from the original "Friday" movie that was released in 1995, and embraces the 2026 NFL Draft.

“This project is a celebration of Los Angeles—the city we call home—and its culture, creativity and global influence,” Rams chief marketing officer Kathryn Kai-ling Frederick said in a statement. “Friday is more than a movie; it’s a cultural touchstone. By reimagining it through Thursday, tying it to the Draft, and connecting it to real fan experiences across the city, we’re creating something that truly represents LA.”

The "Thursday" film was shot at the original "Friday" house in Los Angeles and serves as a pillar for the Rams’ 2026 NFL Draft campaign.

Check out the video here:

The 2026 NFL draft is from April 23-25.

Follow USA TODAY Sports' Tyler Dragon on X @TheTylerDragon.

This article originally appeared on USA TODAY: Watch: Rams release ‘Friday’ parody to celebrate NFL draft