Real Madrid administration prioritise cultural rebuild over signings amid internal crisis

Real Madrid administration prioritise cultural rebuild over signings amid internal crisis

Real Madrid’s internal crisis is currently one of the most talked about topics in world football, and it is clear that the club is being seen as in downfall from the outside.

For starters, Los Blancos are now on their second straight season without major silverware which comes as a massive blow to their image.

Further, news of internal fights leading up to even hospitalisations, a lack of respect for the manager, and a player-centric dressing room atmosphere are all ruining the image of Real Madrid.

A change in mission

Florentino Perez and Co., needless to say, are worried by the direction the club is headed in both a sporting and a cultural sense. Their priority seemed to be to get the sporting project back in line, but that appears to have changed now.

According to reports from Diario AS, Los Blancos’ primary mission is no longer about winning titles but about restoring the lost prestige and values within the club.

Real Madrid are worried about the damage to the club’s image. (Photo by Denis Doyle/Getty Images)

There is an internal belief that the current crisis is far more than a sporting block and that there is a loss of discipline, respect, and leadership within the dressing room.