Ronda Rousey believes MVP MMA could overtake UFC in the future: ‘I would love to be their Dana White’

NEW YORK, NEW YORK - APRIL 15: Ronda Rousey speaks onstage at Rousey vs. Carano NYC Press Conference at The Palladium on April 15, 2026 in New York City. (Photo by Sarah Stier/Getty Images for Netflix) | Getty Images for Netflix

Ronda Rousey promises she’s only coming back for one more fight but that doesn’t mean she’s completely done with MMA.

Ahead of her comeback fight against Gina Carano on May 16, the UFC Hall of Famer has devoted a considerable amount of time to bashing her former employers, especially after she dealt with UFC Chief Business Officer Hunter Campbell, who handles contracts, bout agreements and some aspects of matchmaking for the company. So Rousey ended up partnering with Jake Paul’s Most Valuable Promotions instead and helped build a blockbuster event that’s airing on Netflix, which is available at no extra cost to 325 million-plus subscribers.

MVP co-founder Nakisa Bidarian has already said that if the Rousey vs. Carano card is successful, the organization could be involved in MMA on a long term basis and the former UFC bantamweight champion believes that’s exactly what the sport needs right now.

In fact, Rousey would love to help run the promotion if given the opportunity.

“I mean I think nobody is more qualified than me,” Rousey told TMZ. “I’m definitely more qualified than Hunter f*cking Campbell. I think that MVP would be an incredible partner and that Nakisa [Bidarian] and Jake Paul really believe in making sure the fighters are compensated fairly.

“The sport is at a crossroads where it’s kind of like I came upon women’s MMA and I’m like wait a minute, there’s a huge opportunity here. I’m seeing it right now with MVP and Netflix and MMA. [If] this event is a huge success, there’s a huge opportunity to take over the market share in MMA and show everybody what they’ve been missing.”

Despite her constant criticism of the UFC while promoting her return to action, Rousey still praises Dana White, lamenting that he no longer has the same level of control after Endeavor spent over $4 billion to buy the promotion in 2016. These days, TKO Group Holdings, the parent company to the UFC, holds the keys to the kingdom and while White still serves as president and CEO, Rousey knows he’s not the one calling the shots.