
Sabastian Sawe became the first person to run a marathon in under two hours, with significant contributions from Maurten's nutrition products. The Swedish company's role in elite marathon running has been pivotal, as every world record since 2018 has involved their products.
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Inside an unremarkable Gothenburg office building rented from the local university are a series of conference spaces named after the modern greats of distance running. There is the Eliud Kipchoge room, the Keely Hodgkinson room and, the latest addition, the Sabastian Sawe room, in homage to the man who recently redefined the limits of human endurance.
When Sawe last month in London became the first person to run an official marathon in under two hours, much of the coverage focused on the Kenyanâs carbon-plated shoes. But here, on the west coast of Sweden, a team of scientists, nutritionists and technicians believe another factor was just as significant, if not more so.
âWe donât have the megaphone that the shoe industry has,â says Olof Sköld, co-founder and chief executive of the sports nutrition brand Maurten. âWe are not that visible. But if you talk to the athletes and coaches, the elite world knows who we are.â
A glance at the feet on major marathon podiums reveals an array of brands from Adidas and Nike to Asics and On. Where shoe brands differ, there is only one constant among the very best runners: since 2018, every menâs and womenâs marathon world record has been run by an athlete using Maurten nutrition products. Saweâs extraordinary London Marathon time of 1hr 59min 30sec was the latest.
In London alone, seven of the top eight men had an official relationship with the Swedish company, alongside five of the top six women. There is a distinct possibility the few exceptions did on an unofficial basis as well. At the very top of the sport, Maurten has become inescapable.
In the weeks before Christmas, the companyâs head of nutrition, Tobias Christensson, welcomed Saweâs coach, Claudio Berardelli, to its Gothenburg headquarters. Maurten had worked with Saweâs team for some time, but it was a chance to explain the detail behind its products â most of which Berardelli was familiar with â and present some of its latest findings.

Sabastian Sawe crosses the line in 1hr 59m 30s to smash the menâs marathons record. Photograph: Tom Jenkins/The Guardian
Sabastian Sawe completed the London Marathon in 1 hour, 59 minutes, and 30 seconds.
Maurten's nutrition products have been used by every athlete who set a men's or women's marathon world record since 2018.
In the London Marathon, seven of the top eight men and five of the top six women had an official relationship with Maurten.
The Maurten lab is located in Gothenburg, Sweden, within a building rented from a local university.
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Founded in 2015, Maurtenâs initial differentiator was the creation of a sports drink that employed a novel hydrogel as a âvehicleâ to transport carbohydrates. It was originally intended to improve dental health by reducing the sugar and acidity content of energy drinks, but early experiments suggested the concept had far greater performanceâenhancing benefits. By encapsulating carbohydrates in the hydrogel, it would in effect bypass the stomach and be absorbed in the intestine. That allowed considerably greater quantities of carbohydrates to be taken onboard during exercise without the gastrointestinal problems expected with most sports drinks. It was, says Christensson, an âabsolute gamechangerâ.

Olof Sköld, CEO and co-founder, is planning to relocate of Maurten to a custom-built hangar. âIt will be like Willy Wonka where we can build our own world inside,â he says. Photograph: Paul Wennerholm/The Guardian
Sköld says: âWhen we first started testing it with elite runners in Kenya and Ethiopia, they said it was magical because it disappears. If you are a 50kg runner, you feel every bit of water inside. They believed it was magical because they were drinking something and it felt like it was disappearing inside them.â
Although definitive proof of Maurtenâs concepts remains limited â Christensson admits there is âa lot of critique and discussion around the importance of the hydrogel technologyâ â Berardelli was shown a number of recent studies. One found that an athlete attempting a marathon at two-hour pace would be entirely depleted of glycogen energy stores within 85 minutes if they took on no additional carbohydrates. Maurtenâs method of rapid replenishment, Christensson argued, was vital to anyone seeking to push such boundaries.
So, too, was its next innovation. The performance-enhancing benefits of sodium bicarbonate â better known as baking soda â were first identified almost a century ago. The theory is that by neutralising excess hydrogen ions associated with muscular fatigue, bicarb acts as a âblood bufferâ to counteract the increase in acidity during intense exercise. While considered to be illegal doping in most horse sports, it is perfectly legal for sportspeople to consume. But the reality of potentially severe, and highly common, gastro issues meant few had historically tried.

Maurtenâs head of nutrition, Tobias Christensson, explains the science behind the success. Photograph: Paul Wennerholm/The Guardian
Bicarb had been top of Maurtenâs ambitions from the companyâs formation, but it took until 2023 to release a product that is now ubiquitous at international-level middle- and long-distance running competitions. Costing ÂŁ15 per serving, its bicarb system employs the same concept as the earlier drink mix, using a pot of gloopy hydrogel to transport many dozen bicarbonate mini-tablets past the stomach into the intestine.
With explicit instructions not to chew the tablets, the mixture â with a consistency that sits somewhere between half-set jelly and over-thickened custard â is consumed with a spoon about two hours before exercise. After taking it upon my arrival in Gothenburg, finger-prick blood testing over the course of the afternoon showed elevated pH levels that its proponents believe might prove favourable for high-intensity performance.
There is, say those at the helm, a growing body of anecdotal evidence across a range of distances. For example, 36 men ran a mile in less than 3min 49sec from 2023 â when Maurten launched its bicarb product â to 2025. Despite the earlier advent of super spikes and track surface upgrades, only nine men broke the same mark over the previous 12 years.
When he woke on the morning of the London Marathon, Maurtenâs head of sports tech, Josh Rowe, punched the latest weather forecast into a prediction model he had devised and looked at the computer screen. According to his calculations, Sawe would complete the 26.2-mile course in 1:59.29 â precisely one second off the Kenyanâs eventual world record time.

Ben Bloom tests the effectiveness of bicarb as a âblood bufferâ. Photograph: Paul Wennerholm/The Guardian
âThe scientist in me says it was more luck than anything else,â Rowe deflects. Such modesty belies the wealth of data he had collected to inform the prediction.
In the 14 months before the London Marathon, Roweâs research team embedded itself in Saweâs Kenyan camp for 32 days across six trips. Tests conducted encompassed everything from energy expenditure to lactate response, and running economy to carbohydrate oxidation.
With a metabolic mask strapped to my face while running on a treadmill in Maurtenâs training laboratory, I was granted a peek into the number-gathering process, albeit a mid-life amateur version rather than a superhuman in their prime. Among other things, the results revealed precisely how many carbohydrates I, and Sawe, should consume during an attempted two-hour marathon and when exactly to take them â a rather specific concern that applies to only one of us.
For Sawe, race-day fuelling protocol was practised and fine-tuned over months of gut training. âThe theory is that the intestine is like a muscle,â says Rowe. âSo, with exposure, it gets better.â
The result was a London Marathon schedule designed and executed with military precision. Having consumed large quantities of Maurtenâs high-carb drink mix in the two days before the race, Sawe started the morning with a bowl of the bicarb sludge, then had a gel on the start line. He gulped exactly 160ml of drink mix every 5km throughout the race, plus a caffeine gel at halfway. It all amounted to an average carbohydrate intake of 115g per hour â significantly higher than the widely understood carbohydrate fuelling limit before Maurtenâs inception.
Sköld describes the London Marathon aftermath as âkind of insaneâ. The company estimates it already has an official relationship with about 70% of major marathon elite runners, yet it has nonetheless been inundated in recent weeks by athletes and coaches seeking the âSawe treatmentâ.

The team at Maurten anaylse the data. Photograph: Paul Wennerholm/The Guardian
About 1,000 athletes are supported by the company â predominantly runners, but also participants in the endurance sports of cycling and triathlon. The Manchester-based M11 Track Club, containing the Olympic 800m champion, Hodgkinson, and the world indoor 1500m champion, Georgia Hunter-Bell, even has a Maurten employee permanently embedded within the group.
It is no wonder moves are afoot to relocate the company from its rented premises to a custom-built hangar elsewhere in Gothenburg. âIt will be like Willy Wonka where we can build our own world inside,â says Sköld.
There are, he confirms, other nutrition creations in the pipeline, but he declines to divulge them: âIâm not allowed. But the idea with the company is we donât release products that donât change the market.â
Those inside Maurten believe Saweâs London run is merely a glimpse of what may come as more runners fully recognise their fuelling capabilities. âI think you will see some insanely fast marathons going forward,â says Sköld.
Yet for all the algorithms and hydrogels, Sawe still began the greatest day of his running life with a breakfast of bread and honey. Some essentials do not need improving.