Sophie Cunningham announces new partnership before Indiana Fever season opener

TL;DR

Sophie Cunningham has announced a new partnership with European Wax Center just before the Indiana Fever's season opener against the Dallas Wings. This adds to her growing list of collaborations as excitement builds for the Fever's 2026 season.

Key points

Sophie Cunningham partners with European Wax Center
Announcement made before Indiana Fever season opener
Indiana Fever faces Dallas Wings in the opener
Cunningham's profile is growing on and off the court
Revamped roster includes Caitlin Clark and Aliyah Boston

Mentioned in this story

European Wax Center

Sophie CunninghamIndiana FeverDallas WingsCaitlin Clark

Sophie Cunningham announces new partnership before Indiana Fever season opener originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.

Sophie Cunningham continues building her profile both on and off the court as the Indiana Fever prepare for one of the most anticipated WNBA seasons in franchise history. Just days before Indiana opens the regular season against the Dallas Wings, Cunningham revealed another major addition to her growing list of partnerships.

The veteran guard announced Wednesday that she has partnered with European Wax Center, adding another national brand collaboration to what has already been a busy offseason. Cunningham shared the news through Instagram alongside a promotional video discussing confidence, preparation and self-care as part of her game-day routine.

The timing of the announcement comes as excitement continues building around the Indiana Fever entering the 2026 season. Indiana’s revamped roster, led by Caitlin Clark and Aliyah Boston, has brought massive national attention to the franchise, and Cunningham has become one of the team’s most recognizable personalities since arriving from Phoenix.