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Stephen Curry has been named the top-selling jersey in the NBA for the 2025-26 season, marking his sixth time achieving this feat. Despite missing nearly half the season, he continues to be a global sports icon.
Apr 10, 2026; Sacramento, California, USA; Golden State Warriors guard Stephen Curry (30) reacts during warmups before the game against the Sacramento Kings at Golden 1 Center. Mandatory Credit: Robert Edwards-Imagn Images
Golden State Warriors star Stephen Curry is a global phenomenon. Despite missing nearly half of the season, Curry led the NBA in jersey sales for the 2025-26 campaign, his sixth time doing so.
Curry led the league in sales for the first time during his MVP campaign in 2014-15. Then again during a unanimous MVP season in 2015-16. This streak included the 2016-17 and 2017-18 seasons as well.
Prior to this year, the last time Curry led the league in jersey sales was during the 2023-24 campaign.
In 43 games for Golden State, Curry posted All-Star-level numbers, finishing the year with averages of 26.6 points, 4.7 assists, 3.6 rebounds and 1.1 steals.
He'll return to action Wednesday night as the Warriors travel to Los Angeles for an elimination game against the Clippers.
This article originally appeared on Warriors Wire: Stephen Curry listed as top-selling jersey for sixth NBA season
Stephen Curry has led the NBA in jersey sales six times.
The last time Stephen Curry led in jersey sales before the 2025-26 season was during the 2023-24 campaign.
Curry previously led in jersey sales during the 2014-15, 2015-16, 2016-17, and 2017-18 seasons.

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