Stories of Strength continues: Juventus and Progetto Happiness turn on the spotlight fans’ stories

Stories of Strength continues: Juventus and Progetto Happiness turn on the spotlight fans’ stories

On last October 10th, International Mental Health Day, Juventus launched a call to action at our home, the Allianz Stadium, and we saw something powerful happen: our community opened up.

Many fans shared spontaneously deeply personal stories, speaking to us as they would to a trusted friend or family member. Their messages were not simply shares of moments of difficulty that had gone unheard: they were calls for connection that we were ready to listen to.

To shine a spotlight on these stories, we chose to collaborate with Giuseppe Bertuccio D’Angelo, founder and face of Progetto Happiness, with whom we developed the third edition of Stories of Strength. A journey that led us to meet three fans who had shared their stories online and evolved into a narrative capable of turning vulnerability into connection, through a shared value: JUVENTINITÀ.

From different countries but united by their passion for Juventus, they have all faced challenges and found the courage to share their stories and keep going. Hani, from Canada, is also a member of JOFC Toronto; Johan, from Colombia, is a member of JOFC Colombia Bianconera; and Pietro, from Italy. Three fans, three men: a choice based on data highlighted by the World Health Organization, which notes that depression is among the leading causes of suffering among males, who often express their emotions less and tend to withdraw in difficult times.

By visiting them and hearing their experiences first-hand, the goal was simple yet profound: to stand by them in difficult moments and share their resilience with millions of people who may be facing similar mental health challenges.

Launched in 2023 with the Men’s and Women’s First Teams, staff and global voices, Stories of Strength is a project that aims to break the stigma around mental health, spark dialogue and encourage sharing. In season three, Juventus chose to amplify the voices of its fans.

With the same objective, T.E.A.M. Strength (Tools for Empowerment And Mental Strength) was created: a series of talks, now in its second edition, dedicated to Juventus people. A journey designed to explore topics related to mental wellbeing, foster deeper understanding and offer practical tools to address them more consciously, in both professional and personal life. Among the themes covered, also thanks to the contribution of Giuseppe Bertuccio D’Angelo, are mindfulness techniques, intergenerational dialogue, false consensus and the concept of happiness.