Swin Cash: ‘Basketball Was Never Just a Game for Me. It Became My Path to Bigger Change.’

Swin Cash: Basketball Is Bigger Than Just a GameGetty / Courtesy Of Subject

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Sport has been one of the greatest classrooms in my life. For me, basketball was never just a game—it was my vehicle to a higher calling.

The biggest lesson sport taught me is that the game is bigger than the court. It’s a platform to lead, create opportunity, and change systems that were never originally built with women in mind.

I’ve experienced this game as a WNBA champion, Olympic gold medalist, NBA front office executive, sports analyst, and now as an entrepreneur building She’s Got Time, a platform and ecosystem designed to elevate and connect women building careers across the sports industry.

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What I’ve learned across those roles is simple: When women are empowered to participate in sports, they don’t just impact the game—they transform industries.

Research from the Women’s Sports Foundation shows that 71 percent of women who played sports go on to hold leadership roles in their careers. Girls who play sports also report higher levels of confidence and leadership skills that carry into school, work, and community life.

But the pipeline still needs support for girls to play the game, work in sports, and lead from the locker room to the league office to the owner’s box.

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That belief is what drives my work today at the Women’s Sports Foundation. For more than 50 years, WSF has worked to expand access and opportunity because we know that when girls play, they lead, and entire industries benefit.

Being a game changer to me, means doing the work of a Space MakHER—creating space so the next generation doesn’t just enter the game or the boardroom, but has the power to change what leadership looks like.

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