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Brad Dalke and Luke Kwon showcase the charm of simple YouTube golf in a recent match, reminding fans why they love the sport. The video contrasts with the increasingly ornate nature of golf content on the platform.
Itâs Friday, and you know what that means: TGIF!! Which of course stands for âThank goodness itâs The Feed!â As always, we have a fresh sleeve of new videos to blast into the trees, so letâs get to it.
Old School
Thereâs an argument to be made that YouTube golf has become too ornate. A-list guests (see: LeBron James), seven-digit purses (see: Your Golf Tour) and multi-part âreality series (see: Good Good Survival) have all stretched the format to its fraying point. This is not necessarily a bad thing. YouTube golf now represents the widest part of the golf funnel, where the broadest range of fans enter and engage with the sport, often for the first time. More than any other individual or organization, YouTube golf is actually Growing the Gameâ˘. The side effect, however, is that the content many golfers originally connected withâsimple, undiluted golf without all the bells and whistlesâhas becoming an endangered species.
Thankfully, this week we got a reminder just how effective simplicity can be thanks to this throwback match between Brad Dalke and Luke Kwon, two of the best players on the entire platform. Sit back, relax and enjoy the golf (yes, just golf).
Neither Dalke or Kwon are the most extroverted hosts. Dalke, in particular, struggles with the rehearsed stuff, such as intros and voiceovers. But, thatâs not why either became popular creators in the first place. They built their audiences on the back of elite play in the space. Dalke is a former national champion with Oklahoma and has teeâd it up in the Masters. Luke Kwon is PGA Tour China winner and still competes professionally. Dalke admits his game is not in good shape for this match against his fellow Sooner, but admittedly, watching a good player search can be just as entertaining and enlightening as watching them stick iron after iron hole high. Such is the case here.
Their match emphasizes simplicity in golf content, contrasting with the elaborate productions that have become common on YouTube.
YouTube golf has evolved to include A-list guests and high-stakes competitions, which some argue has diluted the original charm of the sport.
Simplicity allows for a more authentic connection with fans, reminding them of the pure enjoyment of the game without excessive embellishments.
Brad Dalke and Luke Kwon are highlighted as two of the best players on the platform in the recent throwback match.

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In the end, thatâs why this one takes the pole position this week. Not because itâs the slickest or flashiest or highest stakes, but because itâs good clean golf from two of the best guys currently doing it (on YouTube). In a digital space that is growing up before our very eyesâtoo quickly for the tastes of someâvideos like this are a welcome reminder of why we fell in love with YouTube golf in the first place.
Quick Hits
Bob Does Sports
Since weâre on the subject of âblowing up,â Bob Does Sports crossed a remarkable milestone this week, logging their 18th straight video over a million views. Thatâs pretty wild to think about, and with a big-time showdown against Fore Play (now feat. Kevin Kisner) having gone live on Thursday, we fully expect that streak to climb to 19 before all is said and done.
TaylorMade Golf
Scottie Scheffler! Nelly Korda! Johnson Wagner! Puns! Thereâs plenty to like about TaylorMadeâs new showdown âIron Scheffâ, which kicks off with an iron (obviously) battle between Scottie Scheffler (duh) and Nelly Korda. First of all, if youâre an âIron Chefâ fan, youâre going to love the references. But even if youâre not, the concept of a competition series where elite players have to execute specific shot types and shapesâin this case drawsâgives the age-old closest-to-the-pin contest a fun new wrinkle. We remain skeptical of big brands trying to horn in on the golf YouTube space, but if the content is solid, who are we to gatekeep?
Bryson DeChambeau
Thereâs lots of stuff going on in LIV land at the moment, but thatâs not stopping Bryson DeChambeau from launching a new 2v2 summer series which will pit him and Garrett Clark against superstar celebrities against average Joes like you and me. Everybody loves a David vs. Goliath story, right?
Peter Finch
Calling all fans of British accents! This week Peter Finch takes on all-time Ryder Cup agitator Ian Poulter in a fun match-play battle. âBridgertonâ it ainât ⌠but thatâs probably for the best.
Bryan Bros
If you caught episode one of the âAll-Pro Tournamentâ between the Bryan Bros, Grant Horvat and Jason Dayâs The Lads last week, make sure to tune in for round two at [drumroll please] TPC Sawgrass. Considering Day shot episode one the day after the Players, our money is on the Aussieâs team as he returns to the Pete Dye masterpiece.
The Lads
And if you watch episode two, then you definitely have to tune in for the finale, which also goes down at TPC Sawgrass. Ultimately, this is all for bragging rights, but with the Horvat-Bryan Bros-Your Golf Tour in the offing, pretty soon it will be for a million big ones.
Good Good Golf
Speaking of finales and money, Good Good wraps up their five-part Survival series with the âGood Good Survivalâ major. Check it out and see who bogeys their way off the island.