Top-selling NBA jerseys of 2025-26 season

The NBA regular season always brings big stats. Players score points, win games, and put up strong numbers. But jersey sales tell a different story. They show which players fans really like and support. Buying a jersey is a personal choice. Fans pick players they truly believe in.

For the 2025–26 season, the NBA shared its list of top-selling jerseys. The numbers come from NBA Store and Fanatics sales. This means it shows what fans actually spent money on. Some names on the list were expected. But there were also a few surprises. One big shock was Giannis Antetokounmpo missing the top 15 after ranking 11th last year.

There was also a change at the top. Stephen Curry returned to the No. 1 spot, even after missing many games. At the same time, Luka Doncic dropped from first to second. LeBron James also moved down the list.

Overall, the list includes a mix of legends, rising stars, and young players. It also shows how performance, injuries, and hype can affect what fans choose.

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15. LaMelo Ball – Charlotte Hornets

15. LaMelo Ball - Charlotte Hornets

LaMelo Ball is still very popular with fans. His flashy moves and confidence attract young audiences. Even when the team struggles, people keep buying his jersey. That shows how strong his personal brand is.

14. Cade Cunningham – Detroit Pistons

14. Cade Cunningham - Detroit Pistons

Cade Cunningham appears on the list for the first time. This is a big moment in his career. Fans see him as the leader of Detroit’s rebuild. His improved play has helped boost his jersey sales.

13. Devin Booker – Phoenix Suns

13. Devin Booker – Phoenix Suns

Devin Booker moves up to No. 13 this season. He scored over 26 points per game. His scoring keeps him in the spotlight. He has now been in the top 15 for six straight years.

12. Tyrese Maxey – Philadelphia 76ers

12. Tyrese Maxey - Philadelphia 76ers

Tyrese Maxey is becoming more popular each year. His speed and scoring make him exciting to watch. Fans enjoy his energy. His jersey sales show he is becoming a fan favorite quite fast.

11. Kevin Durant – Houston Rockets

11. Kevin Durant - Houston Rockets

Kevin Durant moves up from last season. He climbs from No. 13 to No. 11. Fans still love him after so many years. His jersey sales prove his lasting impact.

10. Nikola Jokic – Denver Nuggets

10. Nikola Jokic - Denver Nuggets

Nikola Jokic is one of the best players in the league. His playing style is unique but works well. His jersey sales are a bit lower than expected. Still, being in the top 10 shows strong fan respect.

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9. Cooper Flagg – Dallas Mavericks

9. Cooper Flagg - Dallas Mavericks

Cooper Flagg is the only rookie on the list. That makes his ranking special. He came into the league with huge hype. Fans supported him right away, which is rare for a first-year player.

8. Shai Gilgeous-Alexander – Oklahoma City Thunder

8. Shai Gilgeous-Alexander - Oklahoma City Thunder

Shai Gilgeous-Alexander won MVP but ranks eighth here. His game is smooth and effective. Fans respect his rise. Still, jersey sales show that performance and popularity don’t always match.

7. Jayson Tatum – Boston Celtics

7. Jayson Tatum - Boston Celtics

Jayson Tatum stays in the top 10 again. He is now one of the faces of the league. His team’s success helps his popularity. Boston also sells a lot of team merchandise.

6. Anthony Edwards – Minnesota Timberwolves

6. Anthony Edwards - Minnesota Timberwolves

Anthony Edwards continues to rise as a star. His personality stands out. Fans enjoy his fearless playing style. His jersey sales show how fast he is growing in popularity.

5. LeBron James – Los Angeles Lakers

5. LeBron James - Los Angeles Lakers

LeBron James drops to fifth this season. That is unusual for him. He missed 20 games due to injury. His scoring also dipped. Still, being in the top five at 41 is impressive.

4. Victor Wembanyama – San Antonio Spurs

4. Victor Wembanyama - San Antonio Spurs

Victor Wembanyama is already a global star. His unique skills attract a lot of attention. Fans are excited about his future. Being fourth this early shows his huge popularity.

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3. Jalen Brunson – New York Knicks

3. Jalen Brunson - New York Knicks

Jalen Brunson had a great season. He became the leader of the Knicks. New York fans strongly support him. The team’s top merchandise sales also helped his jersey numbers.

2. Luka Doncic – Los Angeles Lakers

2. Luka Doncic - Los Angeles Lakers

Luka Doncic drops from No. 1 to No. 2. He is still one of the most popular players. His performances and move kept fans interested. He and LeBron are the only teammates on this list.

1. Stephen Curry – Golden State Warriors

1. Stephen Curry - Golden State Warriors

Stephen Curry takes the top spot again. This is his sixth time doing it. He missed many games due to injury. Still, fans bought his jersey the most. His loyalty to one team also makes fans love him more.

Conclusion

This year’s list shows that nothing is constant. Injuries played a big role. Team success also mattered. At the same time, star power still leads the way. Stephen Curry proves that impact goes beyond games played. New names like Cooper Flagg and Cade Cunningham show the future is coming fast.