USA flag football star details advocacy for sport from Vikings' Justin Jefferson

USA flag football star details advocacy for sport from Vikings' Justin Jefferson originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.

Recent statistics and reporting surrounding women's sports have shown huge increases in both viewership numbers and ticket sales — indicating significant momentum for a variety of women's sports across the United States.

For instance, Forbes has stated that as of 2026 women's college basketball viewership has grown 33% year over year. In addition, the Professional Women's hockey League (PWHL) recently made history in April by surpassing one million fans in a single season for the first time. In addition, USA flag football star and wide receiver Isabella Geraci said to The Sporting News that this growth of women's sports has also hit the flag football world.

"Personally, for me, I just want to continue to grow the sport, and play at the highest level and compete, because that's truly what I love to do ... It's cool to be on this whole uproar of women's sports and just be a part of that. I'm really excited to see where it's going."

Flag football will also be making its official debut at the 2028 Summer Olympics in Las Angeles, Calif., paving the way for flag football and USA Football’s U.S. National Teams to make their Olympic debut on home soil.

Justin Jefferson serves as advocate for flag football in addition to playing in the NFL

However, the upcoming Summer Olympics are not the only aspect increasing discussion surrounding the sport of flag football.

Fellow wide receiver Justin Jefferson — of the NFL's Minnesota Vikings — is also the NFL flag football ambassador. Jefferson recently collaborated with Geraci on a commercial for U.S. Bank aiming to support the growth of the game at a variety of levels.

Jefferson concluded the 2025 season with 84 receptions for 1,048 receiving yards and two touchdowns.