What could happen to Bryson DeChambeau’s YouTube channel if he returns to the PGA Tour

I think the Tour is going to have a look at this and make some adjustments. Already, you see players doing content with Barstool or No Laying Up, they are already out there to some degree. But the more we have our golfers out in front of young fans, doing fun things, is a good thing.

“I can’t imagine that they would blow up the chance to get Bryson back because of a little language in their media rights.”

Analyst Jason Sobel said that, on the other hand, DeChambeau would not be willing to return if he were told he could no longer create YouTube content.

He said, “One thing is for sure, if Bryson wants to come back and the PGA Tour says we would love for you to come back, except you have to give up any potential profits from your YouTube channel, it’s a non-starter. He is just not going to do it.

“He loves doing that, and he has made a lot of young fans and completely changed his image over the last few years. I might not do it if I was him either.”

DeChambeau has made clear to the PGA Tour that he is willing to step away from full-time competitive golf and become a full-time YouTuber, playing only in the majors if needed. So it’s a real possibility that this could be an issue if the tour allows it.

The PGA Tour must allow Bryson DeChambeau to keep his YouTube profits

LIV has done its fair share of damage to the golfing landscape, but the creation of the Saudi-backed league has also brought benefits.

It was created because the tour had serious issues that needed resolution, but as it held a near-monopoly over the golfing world, there was no incentive for them to make changes. LIV forced them into reform.

Once LIV was created, purse sizes increased, players were encouraged to play more often, and the tour appointed a new, more forward-thinking CEO in Brian Rolapp over the widely criticized Jay Monahan.

The PGA Tour has been forced into the 21st century by LIV Golf, and that is set to continue with these DeChambeau negotiations. They are far more likely to allow DeChambeau to keep his channel if he desires than they were a few years ago.

The conservative, traditionalist tour has been forced to think progressively with former NFL executive Rolapp at the helm, and for him, this is a no-brainer.

The benefit of having a star like DeChambeau on tour, and the eyes he brings in, far outweighs the downsides of him taking viewership away from the tour with his YouTube content.

DeChambeau is one of golf’s biggest stars in large part because of his YouTube channel, so taking it away would plummet his value as an asset to the tour. It’s time for the PGA Tour to scrap this out-of-date rule and allow the players to build their own platforms.

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