What's coming to Jordan-Hare Stadium with $300M renovation?

This rendering shows the interior of "Shug's Food Hall," a multi-use dining facility that's among the proposed additions to Jordan-Hare Stadium's $300 million renovation, which was approved by Auburn University's Board of Trustees on Friday, April 17, 2026.

An early contender as the beacon for Auburn's stadium renovation becoming multi-use, the addition of "Shug's Food Hall," named for former Auburn coach Shug Jordan, will serve as a dining hall by day and an additional concessions hub on Auburn game days.

It'll also include conference and event spaces, retail venues, student activity spaces, and meeting rooms, according to a release, as well the old scoreboard in Jordan-Hare's north end zone, which was replaced by a video board last season.

How one floor of Auburn's multi-use facility will serve everyone

The sixth floor of Auburn's proposed north end zone facility will create a concourse that fully connects the east and west upper decks of Jordan-Hare Stadium, intending to improve both circulation and access on game days. In it, Auburn's adding further food and beverage services, restrooms and enhanced standing-room areas. It'll also create a dedicated home for pregame eagle flights.

This rendering shows the proposed modifications to Jordan-Hare Stadium's upper decks, part of a $300 million renovation that approved by Auburn University's Board of Trustees on Friday, April 17, 2026.

Once completed, the entire 300,000-square-foot facility will add more than 3,000 new and expanded premium experiences while maintaining an existing capacity of more than 88,000 fans. Those premium items will be headlined by more than 50 suite options, with six club and suite options named in a release: Tiger’s Terrace, 1892 Club, 1892 Legacy Club, Heisman Founder’s Club, the Kick Six Field Club and Pat’s Place.

What will Auburn's "North Plaza" look like?

This rendering shows the proposed "North Plaza" outside of Jordan-Hare Stadium, among the items approved in a $300 million renovation to the home of Auburn football on Friday, April 17, 2026.

The plaza, which will sit between Jordan-Hare and a to-be-renovated Petrie Hall, was described as "a new front door to both the stadium and campus," designed as a blend of greenspace and brick hard space. It'll also be the primary entry way to Shug's Food Hall.

Adam Cole is the Auburn athletics beat writer for the Montgomery Advertiser. He can be reached via email at acole@gannett.com or on X, the platform formerly known as Twitter, @colereporter. To support Adam's work, please subscribe to the Montgomery Advertiser.

This article originally appeared on Montgomery Advertiser: 3 items of note in Jordan-Hare Stadium's $300M renovation