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Why Bills still have huge Keon Coleman question mark
TL;DR
The Buffalo Bills face uncertainty regarding Keon Coleman's role in 2026 after his benching in 2025 due to off-field issues. With new additions like DJ Moore, the team's plans for Coleman remain unclear.
Key points
- Buffalo Bills have expressed positivity about Keon Coleman.
- Coleman was benched in 2025 for off-field maturity issues.
- DJ Moore's addition raises questions about Coleman's role.
- Joe Brady and Brandon Beane are hopeful for Coleman's development.
- Coleman is entering Year 3 with the team.
Buffalo Bills
Why Bills still have huge Keon Coleman question mark originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
The Buffalo Bills have said all the right things about Keon Coleman this offseason, following that horror press conference involving owner Terry Pegula.
Joe Brady and Brandon Beane have been positive about what they hope to get from Keon after a 2025 season that saw him benched for reported off-field maturity issues.
Now entering Year 3, with the Bills adding DJ Moore via trade and Skyler Bell in the NFL Draft, where exactly does Coleman fit in Brady's plans?
For NFL.com's Kevin Patra, that is the big question looming over Keon in 2026.
"The Bills didn’t trade Coleman during the draft, and Brandon Beane has continued to positively trumpet the former second-round pick," Patra wrote. "However, with the additions of DJ Moore and fourth-rounder Skyler Bell, what place does Coleman play in Joe Brady’s offense in 2026?
"The spotlight on Coleman will remain throughout offseason workouts and into training camp. If his role looks ancillary, expect trade chatter to pick up again later this summer."
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Keon facing career-defining 2026 season
Having just 404 yards and 4 TDs in Year 2, that isn't exactly the production the Bills had hoped for from Coleman last offseason.
Yes, the off-field issues played a role as Keon only played 13 games (six starts), but now is the time for the receiver to show the Bills that they were right in drafting him.
Entering Year 3, Coleman is under no illusions as to what is expected from him, and if Buffalo is to go on that deep playoff run, he's going to have to play a role. And it can't be a bit-part role.
He has to step up with Khalil Shakir and Moore to be Josh Allen's go-to weapons.
Can he do it? If he wants to have a smooth offseason next year, he's going to have to.
More NFL news:
Q&A
What are the off-field issues that led to Keon Coleman being benched?
Keon Coleman was benched in 2025 due to reported off-field maturity issues.
How does the addition of DJ Moore impact Keon Coleman's position on the Bills?
The addition of DJ Moore creates uncertainty around Keon Coleman's role in the Bills' offense for the upcoming season.
What are the expectations for Keon Coleman in his third year with the Bills?
Expectations for Keon Coleman in his third year include proving his maturity and finding a solid role in the team's plans.
