Why is Olivia Rodrigo's logo on the Barcelona Clasico jersey? Spotify partnership with La Liga team explained

Olivia Rodrigo's logo will be featured on the front of Barcelona's jersey for the match against Real Madrid on May 10, 2026.

The unique, one-time partnership is part of Spotify's ongoing sponsorship deal with the club, which includes stadium naming rights.

This is not the first time that Barcelona have sported a special kit featuring a musical artist. They have had previous arrangements to feature the logos of Drake (2022), Rosalia (2023), the Rolling Stones (2023), Karol G (2024), Coldplay (2024), Travis Scott (2025) and Ed Sheeran (2025).

Rodrigo was chosen on this occasion to celebrate her securing nine songs that have surpassed one billion streams on Spotify. She performed an exclusive, invite-only concert in Barcelona on May 8 as part of the celebration.

How to buy Olivia Rodrigo Barcelona kit

The Olivia Rodrigo Barcelona kit was made available through the club's official store, on sale since May 2.

Only 1,899 were made available, a nod to the club's foundation in the year 1899.

Spotify sponsorship deal with Barcelona

Barcelona's regular kits traditionally feature the Spotify logo, and their home ground is known as the Spotify Camp Nou, both since initially signing a contract in 2022.

The kit sponsorship deal was re-upped in October of 2025, extended through 2030.

It is reportedly worth €65 million ($76.6m) per season for the kit sponsorship, plus another €10 million per season for the training kits and €20 million per season for the stadium sponsorship, bringing the value of the deal close to €100 million ($117.8m) per campaign.