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The article discusses the pitfalls of prioritizing money over values, using examples from films and music. It emphasizes that not all financial opportunities are beneficial.
INDIANAPOLIS, INDIANA - APRIL 06: (EDITORS NOTE: Image was captured using a remote camera.) A general view of Lucas Oil Stadium during the first half of a game between the UConn Huskies and the Michigan Wolverines in the National Championship of the 2026 NCAA Men's Basketball Tournament on April 06, 2026 in Indianapolis, Indiana. (Photo by Andy Lyons/Getty Images) | Getty Images
All money isnât good money.
Itâs a life lesson that must be learned by those with a hunger for increasing their income. Typically, the refrain is used in rags-to-riches style films, where one must confront the reality that desperation leaves them vulnerable to overlooking a trap or taking a dumb risk. In other film styles, itâs exchanging humiliation for a paycheck. For those who have seen Marty Supreme, think of his relationship with Milton Rockwell.
Weeks ago, in an article about Demond Williams Jr., I referenced C.R.E.A.M., a classic rap song with an acronym as its title that stands for Cash Rules Everything Around Me. In 2026, it ruins everything around me.
The NCAA is expanding its tournament field to 76 teams for both the menâs and womenâs tournaments. I have no issue with watching more postseason basketball, but the fact that itâs strictly rooted in financial gain is why I, like many others, find it deplorable.
Itâs greedy. Why fix a good thing that is as far from broken as any postseason in sports? The
answer is simple: they ran the numbers and saw an opportunity to invite more teams to the tournament, so more fans would buy tickets to games. Thatâs all it is. It wonât make the tournament better; it wonât revive Cinderella now that the transfer portal has lowered the odds of her ever finding that coveted glass slipper. It wonât add to the allure of March Madness.
There is nothing to fix, so there is no need for a change. If anything, learn from the womenâs game, and practically every other regular season in the sport, regardless of league or country, and make the game four quarters rather than two halves. But greed often blinds us to need.
Itâs not solely a college basketball issue. Weâve watched Netflix and Disney+ usher in the death of password sharing, which is what made streaming such an innovative change in the first place. Two weekends ago, I watched hours of advertisements with a side of action while sitting through two nights of Wrestlemania 42. Three ladder match entrances were skipped because ads ran in their place.
Yet despite this frustration, I know that it is foolish to hope for change. All the commercials that interrupt NBA and NFL playoff games are here to stay, and they will keep increasing. Wrestlemania matches will probably continue to get shorter as advertisements become the true champion of the night, and college sports will continue making changes under the false label of parity and competition while chasing money.
Inevitable and unnecessary changes await the things we love most.
The 12-team College Football Playoff has been enjoyable, though there have been first-round blowouts, but thatâs college football for you. There is nothing about the sport that suggests it needs a bigger playoff, especially one that seeds 24 teams. Yet coaches and athletic directors are pushing for expansion because they foolishly believe it will increase job security and salaries by adding playoff berths to their list of achievements.
As if it wasnât obvious: making the CFP is less impressive if more teams are permitted. Washingtonâs two trips to the four-team playoff will be far more impressive than its next one.
As if reaching postseasons is enough to keep boosters and fans off a leaderâs back. James Franklin made the College Football Playoff one season before his firing. In the NFL, the Buffalo Bills fired Sean McDermott after another postseason ended without a trip to the Super Bowl. Both the Milwaukee Bucks (Mike Budenholzer) and Denver Nuggets (Mike Malone) moved on from championship-winning coaches just a couple of years after reaching the mountaintop.
Now, Iâm not one to fault college coaches and athletic directors for wanting greater job security and higher pay. But that desire leads the group to overlook reality. Fans wonât think itâs as impressive as the group wants them to believe.
The College Football Playoff tends to bring out the best in manipulators. Its decision-makers managed to convince the masses that a single round of on-site playoff games was a groundbreaking move. The selling point was that they were maintaining the tradition and pageantry of New Yearâs Six bowl games by using those bowls as playoff sites for the quarterfinals and semifinals. But the decision-makers knew that hotel packages, ticket prices, and in-stadium vendors at neutral-site games would be far more beneficial while also keeping the NY6 bowls happy.
I mean, think about it. Wouldnât it have made sense to keep three neutral-site games, as in the four-team CFP format, and have the other games on campus, furthering the importance of the regular season because home-field advantage could remain in play up until the national championship game?
You can argue that playing at neutral sites protects teams from inclement weather. NFL fans sitting in frigid stadiums during playoff games will tell you to cry them a frozen river.
This is typically the part where I put a positive spin on things. More spots in the NCAA Tournament mean a higher chance of the struggling Husky menâs basketball program dancing in March or sustained success for womenâs basketball. And a 24-team playoff makes it much more likely to see the Huskies competing for a national championship on the gridiron.
But thatâs how decision-makers fool you.
They get you to focus on the gain for your preferred team and ignore the sports foundation crumbling, displacing lifelong supporters who struggle to keep up with the annual changes.
College sports continue to jump into a pool of money and show their best stroke while the rest of us drown.
The phrase suggests that not all financial opportunities are worth pursuing, especially if they compromise one's values or integrity.
The article references 'Marty Supreme' to illustrate the dangers of sacrificing dignity for financial gain, particularly in the context of desperation.
C.R.E.A.M., which stands for 'Cash Rules Everything Around Me,' is used to highlight how the pursuit of money can lead to negative consequences in 2026.
The article uses references from films and music, particularly the relationship between characters in 'Marty Supreme' and the message of the song C.R.E.A.M., to illustrate these dangers.

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