Why the Titans changed logo, looking back at jersey, uniform rebrand

TL;DR

The Tennessee Titans have unveiled a new logo and uniforms, marking a significant rebranding after nearly three decades. The changes include a modernized logo and a shift in color emphasis, with lighter blue becoming a primary color.

Key points

Tennessee Titans unveiled new logo and uniforms
Rebranding after nearly three decades of the old design
New logo features a modernized look with fewer edges
Lighter blue emphasized as a primary color
Navy blue reduced to background status in new uniforms

Tennessee TitansNFL

Why the Titans changed logo, looking back at jersey, uniform rebrand

Consider the 2026 NFL Draft as the first real national showcase for the Tennessee Titans' new logo, color scheme and uniforms.

The Titans unveiled a new logo and uniforms in March, replacing the branding they have been using for almost three decades since moving to Tennessee.

The logo, which had been in place since 1999, went from the old fireball look with a sword and three stars in the middle to a sleeker, more modern offering that abandoned the flaws and sawed off some of the edges of the sword. The lighter shade of blue that was a secondary color for most of the Titans' existence has been emphasized as a primary color now, along with white, red and navy blue. The navy blue, which was the Titans' primary color, has been relegated to background status, appearing only in small patches and under the arms on the new uniforms.

It's hard to differentiate the new Titans jerseys from the classic Houston Oilers uniforms the franchise wore prior to moving to Tennessee. The color schemes are almost identical, and the simplicity of the block numbering and solid color uniforms and helmets are deeply reminiscent of the Houston branding, albeit without the oil derrick. In place of that Texan iconography is a six-string stripe on the shoulder, helmet and pants, symbolizing Nashville's music history.

Cam Ward and Jeffery Simmons take the stage at the Tennessee Titans reveal party for their newly redesigned uniforms at The Pinnacle in Nashville, Tenn., Thursday, March 12, 2026.