Five lookalikes of Alexi Lalas participated in the 2026 Boston Marathon, dressed in his iconic 1994 World Cup style. This guerrilla marketing stunt was orchestrated by Fox Sports ahead of the World Cup.
Key points
Five lookalikes of Alexi Lalas ran in the 2026 Boston Marathon
The lookalikes wore outfits inspired by Lalas' 1994 World Cup style
The event was part of a marketing campaign by Fox Sports
Approximately 30,000 racers participated in the marathon
Lalas is considered a folk hero in American soccer history
On Monday, April 20, he showed up at an unexpected place: the Boston Marathon. But it wasn't exactly Lalas himself.
Amid the estimated 30,000 racers in the 2026 race were five lookalikes dressed in Lalas' iconic motif from the 1994 World Cup: denim kit, flowing red hair and long goatee.
Unsurprisingly, Fox Sports was behind the guerrilla marketing stunt.
Lalas became an American soccer folk hero during the 1994 World Cup, the last time the United States hosted the tournament.
The U.S. will once again serve as co-host this summer alongside Mexico and Canada in the first 48-team World Cup.
The Lalas lookalikes ran in a fitting place, with Lalas representing the New England Revolution for the first two years of MLS's existence in 1996 and 1997.
Gillette Stadium in Foxborough, home of the Revs, will host seven matches during the World Cup, including five group-stage games, a round of 32 match, and a quarterfinal on July 9.
MetLife Stadium – East Rutherford, New Jersey (hosting World Cup final)
Q&A
Why did Alexi Lalas look-alikes run the Boston Marathon?
The lookalikes participated as part of a guerrilla marketing stunt by Fox Sports to promote their World Cup coverage.
What was the significance of the outfits worn by the Lalas look-alikes?
The outfits were inspired by Alexi Lalas' iconic look from the 1994 World Cup, featuring a denim kit, red hair, and a long goatee.
How many racers participated in the 2026 Boston Marathon?
An estimated 30,000 racers participated in the 2026 Boston Marathon.
What role did Alexi Lalas play in American soccer history?
Alexi Lalas became a folk hero during the 1994 World Cup, which was the last time the United States hosted the tournament.
Related Articles
Sports·Injury Update
UConn's Ball (wrist) to miss all of next season
UConn guard Solo Ball will miss the entire 2026-27 season for wrist surgery.
ESPN News··1 min read
Soccer·Recap
West Ham draw at Palace to relegate Wolves and move two points clear of Spurs
West Ham's draw at Crystal Palace relegates Wolves from the Premier League!
Sky Sports··1 min read
Soccer·Transfer
Papers: Newcastle set Gordon price tag amid transfer interest
Newcastle United values Anthony Gordon at £75m for potential Bayern Munich transfer.
