WNBA legend Sue Bird emphasizes the importance of personal commitment in sports for youth athletes. She is collaborating with GEICO and local organizations to enhance access to youth sports.
Key points
Sue Bird emphasizes personal commitment in sports.
She is collaborating with GEICO to promote youth sports.
Bird has won four WNBA championships and five Olympic gold medals.
The NCAA events took place in Phoenix and Indianapolis.
Mentioned in this story
Sue BirdGEICOBoys & Girls ClubsPhoenixIndianapolis
NCAA Menâs Final FourNCAA Womenâs Final Four
When you think of greatness, many faces probably come to mind, especially in the sports world. And chances are, you think of WNBA legend Sue Bird. Bird, known for winning four WNBA championships with the Storm, five Olympic gold medals, and four FIBA World Cups, is in her post-retirement era, and itâs all about making sure the next generation understands the importance of sports.
In case you missed it, Bird is partnering with GEICO, which, through its NCAA partnership, is focused on expanding access to youth sports, also partnering with Good Sports and local Boys & Girls Clubs.
The huge philanthropic event is a sponsor of the NCAA Menâs Final FourÂź Dribble & Womenâs Final FourÂź Bounce (with the events held in Phoenix and Indianapolis); and Bird played a huge role in the Phoenix event.
âTheyâre not just thinking about these lessons, theyâre actually giving kids access to have these lessons,â she said in an interview with SheKnows about working on her campaign with GEICO. âLike access to equipment, safe spaces, support systems, so they can play, they can grow, and feel like they belong. Thatâs just so crucial to a young personâs development.â
When speaking with Bird, her truly down-to-Earth energy comes forward. It feels like speaking with your wise friend who knows all the answers, the one who knows what to say to get you back to your A-game. Whether itâs giving pearls of wisdom about handling social media or recounting an inspiring tale, Bird knows exactly what to say.
Below, see what Bird had to say about the GEICO partnership, social media, and what she wants young athletes to keep in mind:
Q&A
What is Sue Bird's message to youth athletes?
Sue Bird encourages youth athletes to bring their true selves to everything they do in sports.
How is Sue Bird involved in promoting youth sports?
Sue Bird is partnering with GEICO and local organizations to expand access to youth sports and participated in events like the NCAA Menâs Final Four Dribble.
What achievements is Sue Bird known for?
Sue Bird is celebrated for winning four WNBA championships, five Olympic gold medals, and four FIBA World Cups.
Where did the NCAA Menâs Final Four events take place?
The NCAA Menâs Final Four events were held in Phoenix and Indianapolis.
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In partnership with GEICO, WNBA legend and four-time champion Sue Bird joined the local community at the Bounce event in Phoenix to celebrate GEICOâs donation of sports equipment to a local Boys & Girls Clubs on Saturday, April 4, 2026 in Phoenix. Through this effort, GEICO and donation partner Good Sports are helping provide local youth with access to sports equipment and opportunities to build confidence, develop skills, and thrive both on and off the court. (Mark Peterman/AP Content Services for GEICO)
In partnership with GEICO, WNBA legend and four-time champion Sue Bird joined the local community at the Bounce event in Phoenix to celebrate GEICOâs donation of sports equipment to a local Boys & Girls Clubs on Saturday, April 4, 2026 in Phoenix. Through this effort, GEICO and donation partner Good Sports are helping provide local youth with access to sports equipment and opportunities to build confidence, develop skills, and thrive both on and off the court. (Mark Peterman/AP Content Services for GEICO)
SheKnows: Can you tell me a bit about why you partnered with Geico and a bit about their NCAA sponsorship initiatives?
Sue Bird: Iâm passionate about partnering with people that wanna give back to communities. The Final Four is such a huge event, I think itâs one of the marquee events for womenâs basketball. Their campaign was Bounce, which was this really wonderful way of getting the Boys and Girls Club, and really any kids, out there and dribbling a ball. I think whenever you can give back to communities, which is what Geico is doing, thatâs something that Iâm always gonna be a part of.
SK: As you said, this campaign is all about helping communities become better in some way, shape, or form. And can you tell me a story about how you witnessed a positive community change firsthand?
SB: When I was a little kid, I feel like my parents did a great job of exposing me to different sports, exposing me to different people. There were definitely times when I went into camps, and I was able to interact with the speakers that they brought in. Itâs funny because one of them was Carol Blazejowski. Iâm dating myself a little bit, but Blaze, which is her nickname, is one of the all-time great womenâs basketball players. When I think back to her, her conversation with us, I have like vivid memories of it. I was probably 11, and I could still sit here and talk to you about it.
SB: Whatâs interesting is [that when] you fast forward, Blaze actually was the GM of the New York Liberty when I got into the league. And I actually got to share that story with her. So when I think of that moment for myself, I think of what I was able to do with the opportunity to partner with GEICO and, really, the opportunity they gave me to connect with these communities. Like, there might be a kid who I came in contact with the other day in Phoenix, [and] maybe we had a moment that they might be able to tell a story similar to what I just told.
SK: Thatâs such a sweet story, and Iâm sure thatâs the case. Now I know this campaign is also about instilling the importance of resilience and leadership skills. How have you seen youth sports help build that in kids?
SB: The beauty about youth sports is that as a young person, youâre on teams. The thing I think about sports is [that] itâs gonna teach you life lessons. Listen, if you can become a pro, thatâs even better. But the beauty of playing sports, no matter what level, no matter how far you go, is that the lessons you take with you are so important. Itâs team building, itâs being able to set goal goals, understand that youâre gonna have setbacks, but you have to keep going to try to achieve. I feel like itâs as simple as learning how to play with others, which, when you get older, is learning how to work with others. But a big part of that is failure, and you get to learn about failure at a young age, too, which is really important.
In partnership with GEICO, WNBA legend and four-time champion Sue Bird joined the local community at the Bounce event in Phoenix to celebrate GEICOâs donation of sports equipment to a local Boys & Girls Clubs on Saturday, April 4, 2026 in Phoenix. Through this effort, GEICO and donation partner Good Sports are helping provide local youth with access to sports equipment and opportunities to build confidence, develop skills, and thrive both on and off the court. (Mark Peterman/AP Content Services for GEICO)
In partnership with GEICO, WNBA legend and four-time champion Sue Bird joined the local community at the Bounce event in Phoenix to celebrate GEICOâs donation of sports equipment to a local Boys & Girls Clubs on Saturday, April 4, 2026 in Phoenix. Through this effort, GEICO and donation partner Good Sports are helping provide local youth with access to sports equipment and opportunities to build confidence, develop skills, and thrive both on and off the court. (Mark Peterman/AP Content Services for GEICO)
SK: Young athletes deal with so much in the age of social media and just constant comparisons to one another. What words of wisdom do you have, though, for kids who are feeling that
SB: [When] talking to younger people, I always like to share: Iâm 45 years old, I have a lot of hardware, so to speak, to show my success, and even I fall victim to what happens on social media, even I struggle with it from time to time. I think itâs really important to not feel alone in that, and simultaneously show yourself some grace in that. Like, it is hard to open it up and compare yourself to others, or maybe in some scenarios have people say negative things about you. I like to remind people that in my experience, Iâve never had anybody say the things that Iâve read about myself online to my face. And really, what that tells you is this is just a world that has real consequences. Because it feels real, but itâs actually just the fake world.
SB: Then again, on the comparison part: I say this all the time, again, I had a very successful career, and if you had five of me on the basketball court, it wouldnât have been a good team. You need differences. You need different players, you need different people to bring their experience, to bring their skill set. Thatâs what makes good teams, which means you have to bring yourself. So while it can be hard not to compare yourself to somebody else, you always have to remind yourself that what youâre bringing is equally.
