WNBA teams up with Roku to launch new fan hub ahead of 30th season

Roku has big plans for the WNBA's 2026 season.

On Wednesday, the media company announced the launch of the WNBA Zone, a new destination created in partnership with the league. Roku's WNBA Zone has key items like matchups, scores and highlights all in one centralized location, making it easier for fans to stay connected and find content.

"At a time when demand for WNBA basketball is at an all-time high, we’re excited to partner with Roku to make being a fan easier than ever," WNBA chief growth officer, Colie Edison, said via statement. "Fans are looking for a more seamless and accessible way to watch and engage with the league, and this partnership delivers on that. It also builds on our ongoing efforts to bring fans closer to the game by simplifying how they discover and experience WNBA content."

"As the WNBA enters its 30th season, with new media partners, an historic CBA, and tremendous momentum on several fronts, the energy around the sport right now is incredible," saidJoe Franzetta, head of sports for Roku Media**.** "This partnership with the WNBA is about making it easier than ever for fans to dive into the league's entire ecosystem and catch every big moment in one place."

WNBA Zone from Roku; Photo courtesy of Roku Media

The WNBA Zone is poised to simplify the fan experience by elevating live matchups in real time and prioritizing watch options based on user subscriptions. Fans can also "favorite" teams they like to receive reminders to tune in to the action and personalized highlights and clips.

The WNBA Zone is available on Wednesday, exclusively on Roku devices in the U.S., ahead of the 2026 season tipoff on Friday, May 8.

This article originally appeared on USA TODAY: WNBA launches new streaming hub with Roku ahead of 2026 season