The WNBA's new collective bargaining agreement significantly increases the salary cap and improves player conditions, setting a precedent for emerging women's leagues. This historic deal is seen as a roadmap for growth in women's sports.

The WNBA's new seven-year CBA will raise the league's salary cap from $1.5 million to $7 million in the first year of the deal. It will also improve player experience with codified charter flights, first-class travel accommodations and expanded mental health support. Perhaps most notably, the deal marks a new era of player compensation, with stars like four-time MVP A'ja Wilson making more than $1 million for the first time in WNBA history. Those milestones are, in part, the result of surging popularity in women's basketball, with stars like becoming household names and driving up viewership. After securing a landmark media rights deal in 2024, players recognized a pivotal opportunity to demand a bigger share of that growing revenue. âWe can kind of show (other leagues) what worked and obviously the strength in numbers,â said star . âRealizing the value of your league and your teams." Newer leagues are still far from the financial scale of leagues like the WNBA or National Women's Soccer League, which is in its 14th year and has benefitted from years of equal pay efforts. published by the accounting firm Deloitte said soccer and basketball are expected to be the top revenue-generating womenâs sports in 2026, with each accounting for 35% of overall revenues. Still newer leagues are watching closely as they try and capitalize on the current boom those established organizations helped create. âThere is a lot for us to take away from both the player solidarity that led to the deal and the substance of the deal itself,â said, Malaika Underwood, executive director of the Professional Women's Hockey League Players Association, in an email. âIn many ways, this new CBA has raised important benchmarks for what women athletes should expect across professional sports.â
The new CBA raises the salary cap from $1.5 million to $7 million, introduces charter flights, first-class travel, and expands mental health support for players.
The WNBA's CBA serves as a blueprint for emerging leagues like the WPBL and PWHL, encouraging them to advocate for better player compensation and conditions.
For the first time, WNBA stars like A'ja Wilson are earning over $1 million, reflecting the league's growing popularity and revenue potential.
Experts predict that as investment in women's sports increases, leagues like the PWHL and WER will see growth in attendance and revenue, similar to the WNBA's trajectory.
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She added while that kind of growth wonât happen overnight for the PWHL â which is concluding its third seasonâ the league believes it has set itself up for similar success. That has been evident in how the PWHL has blown past initial attendance and revenue projections since its 2024 launch. After adding two franchises last year, the eight-team PWHL is preparing to expand by as many as four more for next season. Other leagues, like Women's Elite Rugby (WER), are learning from WNBA players' unified approach to advocacy, while recognizing their own unique financial hurdles. The WNBA, entering its 30th season, is partially owned by the NBA, and while the PWHL isn't financially tied to the NHL, it has been able to leverage partnerships through marketing and shared venues. That's not the case for WER, which is entering its second season. âThere wasnât a billionaire benefactor who was willing to write a big check and say, âLetâs get this going no matter what the cost,â" said Phil Camm, the league's chief commercial officer. âSo we can learn from things, but we have to approach it from a very different perspective.â Because of the current investment in the womenâs sports ecosystem, David Berri, an economics professor at Southern Utah University, predicts it won't be long before women's athletes in rugby, baseball and other emerging leagues become household names and enjoy the same benefits that WNBA players long fought for. âBy the time you get to the end of the century, people are going look back to this point and go, âI donât get it, why werenât you showing it on television?'" Berri said. "'Why wasnât it obvious that this was a good idea?â Itâll seem obvious at that point that you should have done that.'â \\\_ AP Sports Writer John Wawrow and Women's Basketball Writer Doug Feinberg contributed to this report. \\\_ AP WNBA: