WWE President Nick Khan outlines the benefits boxers get with Zuffa Boxing compared to its competition

As it goes from strength to strength, Nick Khan has pitched Zuffa Boxing as a superior alternative to its competition.

TKO Group Holdings is in its pursuit of greatness, recently adding Zuffa Boxing to its catalog alongside the UFC and WWE. With the help of Turki Alalshikh, promises have been made publicly, suggesting that the promotion will be a new dawn in the sport, moving away from its traditional values and offering a different structure for the future.

The changes are aimed at returning boxing to its former heights, but a structural shift isn't the only benefit for fans and fighters. Recently, speaking about his idea for Zuffa Boxing, Nick Khan insisted that those signed under the Zuffa banner will be fast-tracked to superstardom compared to traditional boxing, with many other perks in store for them.

"This provides an additional option," Khan said. "So, the current state of boxing would continue to exist. If the fighter wants to go into that, please, feel free to sign with those promoters."

"If you want a chance to be something bigger over a shorter period of time, on a platform. We were able to secure a deal with Paramount. As I said, on a platform that has almost 80 million subscribers worldwide and has a network partner in CBS. If you want that exposure, if you want trading card deals, if you want merchandise deals, if you want video game deals, of which the fighters would all participate financially. If you want all of that plus some more, come this way. If you don't, that's your choice."

Zuffa Boxing has already made headlines earlier this year, snatching Matchroom Boxing's prize asset, Conor Benn, away from them. The Brit signed a multi-fight, multi-million-dollar deal, signalling Zuffa's first foray into the big market in the sport.