As major sporting events go, the Masters rarely disappoints.
Even if the tournament itself doesn't produce high-level drama, fans by the millions will tune in every year to soak in the unique atmosphere of Augusta National. But when the golf lives up to the aesthetics, as with Rory McIlroy's emotional playoff win over Justin Rose last year, this weekend transcends sports.
Though longtime favorites Tiger Woods and Phil Mickelson, who have eight green jackets between them, will not compete this year, the stars of the game will be out. In addition to McIlroy trying to repeat, Scottie Scheffler will try for his third win in five years and Jon Rahm will look to add a second Masters title, among many others.
The gatekeepers at Augusta National have continued to open up access for viewers, with coverage now starting hours before the traditional 3 p.m. ET broadcast start time of years past.
While additional viewing opportunities are always welcome for fans, the broadcast and streaming platforms are more varied than ever, especially with the introduction of a new outlet this year.
Here is everything you need to know to soak up all the action and ambiance from Augusta this week, from practice rounds through the green jacket presentation. See below for the full day-by-day broadcast and streaming schedule.
How to watch Masters 2026: TV channels, live streams
Fans can watch the Masters across multiple TV and streaming platforms, including a new partner for 2026 in Prime Video.
The tournament tees off Thursday morning with live feeds of featured groups and holes, then the main broadcast begins in the early afternoon. Live broadcasts also will be available via Masters.com and the Masters app. See the full day-by-day television and streaming schedule below.