2026 Masters merchandise sales breakdown, predicted total

Golf’s most popular major returns this week at Augusta National. Many fans are stunned by the expected money the course generates with 2026 Masters merchandise sales.

Augusta is always one of the biggest draws in golf as the PGA Tour begins the bulk of its busy schedule. However, Masters week is always a different feel with the aura that the legendary course has to offer its patrons.

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The iconic Georgia course features pristine golf conditions, however, there’s another major draw for those that attend; Masters merchandise. This year, Front Office Sports projects Augusta will sell over $70 million to its patrons.

The Masters is expected to do $70 million in merchandise sales this week:

$10M a day
$1M per hour
$16K each minute
$277 every second

But there's one item dominating sales: the Masters Gnome, with one tournament employee telling FOS they sell out in the first hour.

— Front Office Sports (@FOS) April 9, 2026

Historically, the Masters features a number of attractive items for its fans that go beyond what happens on the course. Concessions items in the food department are a top perk for those that step foot onto the hallowed grounds.

However, Augusta’s exclusive merchandise is where the golf club generates the bulk of its money for the weekend. That includes the legendary Masters Gnome, which is in its final year of existence.

The Masters made the viral decision to stop making its popular Gnome after decades of being a major collector’s item for those that earn tickets to attend the tournament. FOS revealed that roughly 1,000 Gnomes are made available to fans on a daily basis before being sold out.

2026 Masters generates over $277 every second?

The financial breakdown for merchandise purchased at the Masters is quite astounding. Augusta is predicted to sell nearly $10 million daily throughout the full week of festivities that feature at the golf club.

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“People line up thinking they’re going to get a gnome, but they’re gone in the first hour,” a tournament official said via Front Office Sports. Most afternoons, though, wait times are only around 30 minutes to get inside the 30,000-square-foot building.

Below are some of the other exclusive items that fans can find only purchase on-site at Augusta.

Popular Masters items purchased

• Polo:$99 for men’s, $49 for kids
• Salt & pepper shakers:$39
• T-Shirts (in green or white): $34
• Mini gnome: $30 (also limited to one per person)
• Christmas ornament: $30
• Commemoratory flag:$30
• Cheese spreaders: $28
• Coffee mug: $19.50