
Political gossip is rife in pro-wrestling, and not always worth much in practice. But right now, there are some truly tantalizing whispers emanating from WWE HQ, suggesting that the real drama for this year's WrestleMania could be the ongoing vendetta between Triple H's team and TKO supreme Ari Emanuel.
Indeed, around the same time WWE champion CM Punk was firing scripted pot-shots at the TKO leadership in his latest promo on "Raw," Uncrowned was hearing rumblings that the segment might reflect the genuine frustrations of the WWE leadership who are losing patience with Emanuel's interference in their WrestleMania plans.
The charge essentially goes like this: For three years running, TKO's all-powerful chief executive has essentially grabbed the steering wheel during 'Mania season, insisting on putting specific A-listers front and center. Three years ago, it was The Rock; last year it was Travis Scott; and this year it's the former NFL star turned WWE commentator Pat McAfee, who has just been thrust into the storyline involving the WWE Undisputed title.
Without wanting to veer into wild speculation, it certainly has the ring of truth to it. For all his latter day interest in WWE and UFC, Emanuel remains a Hollywood agent to his core, and someone who values fame more than anyone on earth not named Donald Trump. The fact that his leadership has seen WWE double down on celebrity involvement is no secret.
Celeb cameos are one thing. But the frustration in Stamford actually runs much deeper than that. The accusation isn't just that Emanuel wants to bring celebrities into the creative process, but that he's prepared to tear everything apart to achieve that.
This has happened three times, they say. First the notoriously aborted plan to drop Cody Rhodes' big title rematch at WrestleMania XL and instead run The Rock vs. Roman Reigns. Second, the much-criticized decision to have Travis Scott play the kingmaker in last year's WrestleMania 41 main event. And now the unveiling of McAfee as the third man in the big headlining match between Rhodes and Randy Orton.
Pat McAfee's sudden inclusion in one of WrestleMania's key storylines has drawn extreme criticism from the WWE fan base.
(WWE via Getty Images)
To put it lightly, that's not a great strike rate for Mr. Emanuel. Even two years later, I still struggle not to shudder when I hear that now-infamous Rhodes promo from 2023 that was meant to sell us on the frankly ludicrous idea that "The American Nightmare" would give up his lifelong dream in order to let Dwayne Johnson take the limelight instead.
Sure, WWE managed to save itself from that inevitable shipwreck, pulling off a Hail Mary turn that gave us a truly brilliant main event. But that was only after abruptly changing course from Emanuel's original plan, and then making the wise call to expunge that aforementioned Rhodes segment from the record.
As for the Travis Scott run-in, what more needs to be said about that? Not only was it one of the most anticlimactic payoffs in pro-wrestling history, it also undermined the fundamentals of pro-wrestling by suggesting these world-class athletes were powerless in the face of a regular human celebrity. What are they meant to be: Modern-day gladiators or the combat sports equivalent of the toys from "Toy Story"?
Now just one year later we're seeing a similar story play out all over again, with the latest "SmackDown" suggesting that McAfee might end up being Orton's secret weapon when it comes to beating Rhodes in Las Vegas. Seriously: Why on earth would you want to run that playbook for the second year running?
Yes, this was WrestleMania 41's big reveal.
(Ethan Miller via Getty Images)
That's why my ears perked up when I heard that this whole idea might not have come from anyone around Triple H's table, but instead from Emanuel. Yes, that's the same Ari Emanuel who just happens to be McAfee's new agent (via Emanuel's legendary agency Endeavor) and who is apparently set on making the ex-punter into the next Vin Diesel.
If that's true (and the usual disclaimers apply here), it would certainly shine an even more interesting light on that Rhodes promo from last week's "SmackDown" in which an enraged "American Nightmare" let off some heated criticism of the whole McAfee reveal.
"It's like if Scott Hall and Kevin Nash talked about the third man in the NWO and instead of Hulk Hogan it was Disco Inferno," yelled Rhodes to the WWE fan base, to an audible cheer in the Jackman household. At the time, I figured it was interesting to hear Rhodes recognizing that wrestling is a scripted product. Now I wonder if that was the point: To get through to a man versed in the traditions of Hollywood.
That Rhodes promo was followed by Punk's similarly fiery segment on last night's "Raw." This time around, the WWE champ took aim at what you might call the TKO trifecta: Emanuel's golden boy McAfee (or "Pat MAGA-fee" as Punk called him), TKO board member Johnson, and of course Mr. Entourage himself. Punk even had some business advice for Emanuel: How about you look at lowering those ticket prices?
That's a spicy meatball of a promo by anyone's measure. But if it was meant to reflect genuine frustrations from the WWE top team, then we're going to need an extension to the Scoville spectrum. And it would also make for one of the most intriguing backdrops for a WrestleMania we've seen for several years.
On the other hand, let's not get ahead of ourselves here. It's not like WWE doesn't have a track record for using backstage politics to its own advantage. Indeed, one feature of the Triple H era has been the tendency to blur the lines between fact and reality in a way that might boost ratings. Maybe we're all being "worked" again âŠ
Then again, if that was the case, would they really have pinned the whole masterplan on something as self-evidently nonsensical as a Pat McAfee heel turn? It's that sort of madness that makes me think there might well be some truth in those grumbles emanating from WWE HQ.
And if that's the case, we might want to buckle up for what should be an interesting two weeks.
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