Bills GM Brandon Beane doubles down again on Keon Coleman support
TL;DR
Buffalo Bills GM Brandon Beane reaffirms support for wide receiver Keon Coleman ahead of the 2026 NFL Draft, following owner Terry Pegula's earlier comments that suggested otherwise.
Key points
- Buffalo Bills GM Brandon Beane supports Keon Coleman.
- Owner Terry Pegula suggested the draft decision was not Beane's.
- Beane emphasizes that support for Coleman is genuine.
Mentioned in this story
The Buffalo Bills continue their support of wide receiver Keon Coleman just ahead of the 2026 NFL Draft.
The Bills caught heat after team owner Terry Pegula suggested earlier this offseason the decision to draft Coleman was not general manager Brandon Beane's. Rather, Pegula pointed toward forward head coach Sean McDermott which made it seem as if the owner disapproved of Coleman.
After that, Beane spoke to The Athletic and once again backed his team's wide receiver this week. The GM noted the constant support shown to Coleman since then is not "all talk."
That is the same kind of line Buffalo's new head coach Joe Brady has taken.
"I told Keon when I got hired, the best thing that happened to Keon Coleman was me being his head coach," Brady said earlier this offseason. "I was one of the ones that stood on the table for Keon Coleman, and I believe in Keon Coleman."
It remains to be seen if the Bills' actions follow suit. If the team does use a top draft pick at the upcoming draft on a wide receiver? That's not a good show of support for Coleman.
Beane's latest comments on Coleman can be found below:
“It’s not all talk,” Beane told The Athletic. “I think Keon understands what he can control and what he can’t, and we all mature at different times. It’s not an ability thing with him. I think he’s shown plenty when he’s been dialed in and connected with the quarterback and the play call and everyone, all is one. But when you let the stuff that occurred off the field, that then affects what your opportunities are on the field.”
“Listen, he has to go do it, but I think we feel confident that the maturity level is heading where it needs to. Again, he’s got to go do it. We believe in the skill set, and that’s part of what your culture is. We all grow at different times; none of us were a made product at 21, 22. Do you wish you had to go through that with him? No, you don’t. But you hope for us, and for him, he looks back and says, ‘That was the best thing that happened to me.’ That’s what you hope. And we’re putting all our eggs in his basket to come back for year three and be a part of this group, however that is.”
This article originally appeared on Bills Wire: Bills GM Brandon Beane doubles down again on Keon Coleman support
Q&A
What did Bills owner Terry Pegula say about Keon Coleman's draft decision?
Terry Pegula indicated that the decision to draft Keon Coleman was not solely made by GM Brandon Beane, suggesting head coach Sean McDermott had a significant role.
How has Brandon Beane publicly supported Keon Coleman?
Brandon Beane has consistently backed Keon Coleman in interviews, stating that the support for him is genuine and not just for show.
What is the significance of the Bills' support for Keon Coleman ahead of the 2026 NFL Draft?
The Bills' support for Coleman signals their commitment to him as a key player, especially after mixed messages from ownership regarding his selection.

