‘Boxing has become a European sport’: Dana White wants Zuffa to have foothold in the UK

NEWARK, NEW JERSEY - MAY 09: UFC President and CEO Dana White speaks with media after the UFC 328 event at Prudential Center on May 09, 2026 in Newark, New Jersey. (Photo by Michelle Farsi/Zuffa LLC)

Zuffa Boxing promoter Dana White spent some time talking to boxing media follow its latest card, and fielded questions about a number of subjects ranging from the plans for his company in the UK, plans to sign more and more fighters to their outfit, and more. Check out some of what White had to say with the full video in the link at the top.

White on Zuffa Boxing heading to the UK

“We have an incredible Sky deal so we’re going to do a lot of fights in the UK. Realistically, over the last 15-20 years, boxing has become a European sport. It definitely doesn’t have the same power it had in the United States in the 90s and early 2000s.”

On rumors of Shakur Stevenson signing with Zuffa

“Did we announce that Shakur Stevenson…? No? [Smirks]. Possibly. Listen, at the end of the day I think everybody’s going to be here at Zuffa Boxing…I said judge us by our body of work heading into ‘27 so, yeah. I don’t know why I would say things that weren’t true. I mean, look at what we’ve done in just four months.”

On Roy Jones Jr criticizing their attempts to undermine the Ali Act and saying you have to suck up to get fights at Zuffa

“I think everybody’s going to have opinions, especially the traditional guys who came up the way that they did…I think if you were to ask any of the fighters, they would tell you that we treat them very well, treat them like professional athletes…I don’t know where that’s coming from but I do like Roy.

“When you come into a business and cause disruption, you’re going to ruffle some feathers. It’s going to happen.”