CBF and EA Sports FC announce partnership during Gamescom

The partnership between CBF and EA was announced during Gamescom in São PauloCredits: Rebeca Reis / Staff Images / CBF

The agreement includes licensing rights and joint marketing initiatives, allowing EA SPORTS FC and the CBF to collaborate on storytelling, fan engagement, and new experiences.

“This partnership with EA SPORTS represents an important step in expanding how fans connect with Brazilian football,” said Samir Xaud, president of the CBF. “Together, we will create new ways to celebrate our National Team, our athletes, and our legacy with millions of fans around the world.”

“The Brazilian National Team has always been a symbol of talent, identity, and connection with the fans. Bringing the Brazilian National Team back to this environment is a strategic move to strengthen our global brand and connect with millions of fans,” said Bernardo Bessa, CBF National Teams Marketing Director. “This partnership reinforces the CBF’s position of being present in every space where football happens, and today the gaming universe is one of the most relevant.”

EA SPORTS FC continues to connect fans to football on a massive scale, featuring more than 20,000 athletes across 750 clubs and national teams, in more than 120 stadiums and 35 leagues, with the support of more than 300 global partners. The CBF now joins this global portfolio, strengthening the presence of Brazilian football within EA SPORTS FC and EA SPORTS FC Mobile, and building on recent partnerships with clubs such as Esporte Clube Bahia SAF and Botafogo de Futebol e Regatas.

More details on how this partnership will come to life in EA SPORTS FC and EA SPORTS FC Mobile will be shared in the coming months.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.