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The Boston Celtics lost to the Philadelphia 76ers 109-100 in Game 7 of the Eastern Conference playoffs. Despite the loss, the game achieved a historic milestone with an average viewership of 11 million, the highest for a first-round Game 7 in NBA history.
Boston Celtics guard Jaylen Brown
Celtics-76ers Game 7 Makes History As First-Round Thriller Sets New NBA Mark originally appeared on NESN. Add NESN as a Preferred Source by clicking here.
The Boston Celtics didn't get the outcome they hoped for in Game 7 of the first round of the Eastern Conference playoffs against the Philadelphia 76ers on Saturday, losing 109-100. However, they were part of a historic achievement.
The NBA announced on Tuesday that Game 7 of the Celtics vs. 76ers averaged 11 million viewers on NBC/Peacock. This marked the highest viewership for a first-round Game 7 in history and the most-watched first-round game in 27 years.
One of the key factors that likely contributed to the 11 million viewers tuning into Game 7 was the intriguing storylines surrounding it. The Celtics were on the brink of squandering a 3-1 series lead, and their star player Jayson Tatum was sidelined with an injury.
Additionally, the appeal of both Boston and Philadelphia as powerhouse sports cities played a significant role in drawing fans to witness their intense matchups.
Hopefully, the Celtics will have the opportunity to face the 76ers again in the playoffs next year and come out on top this time. Boston will need to regroup and evaluate its roster, but even if the Celtics don’t make many changes, they should still be a top-four team in the Eastern Conference next season.
The game averaged 11 million viewers, making it the highest viewership for a first-round Game 7 in NBA history.
The Boston Celtics lost to the Philadelphia 76ers with a final score of 109-100 in Game 7.
This was the most-watched first-round game in 27 years.

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