Duke men's basketball heading to Prime Video in multi-year streaming deal

Duke is entering into a first-of-its-kind enterprise partnership with Amazon that also includes the retail giant and streaming service televising three marquee men's college basketball games next season.

The Blue Devils will face UConnin Las Vegas on Nov. 25, reigning champion Michiganat Madison Square Garden on Dec. 21, and Gonzaga on Feb. 20 in Detroit.

The deal will include extensive NIL opportunities for Duke athletics and is part of a broader retail partnership expected to be announced at a later date.

While a significant move for Duke, the agreement also represents Amazon's first foray into broadcasting live college sports. Prime Video has televised select NFL games since the 2017 season, including the exclusive rights to Thursday Night Football through 2033. The streaming service also began an 11-year media rights agreement with the NBA this season.

Beginning with the three games in the 2026-27 season, Prime Video will exclusively present three Duke neutral-site nonconference games per season.

The move will raise eyebrows around college sports. The deal could end up marking a harbinger for the future, as streamers are expected to be more aggressive in acquiring rights in upcoming collegiate sports rights discussions.

Duke worked with the ACC and ESPN on future scheduling commitments in exchange for the ability to play these three neutral-site games, including participating in select ESPN-owned and operated neutral-site events in the 2027-28 and 2028-29 seasons.

"In addition to our outstanding partnership with ESPN, we are excited to work with Prime Video on this groundbreaking initiative," Duke athletic director Nina King said. "As Prime Video's first college sports partner, this collaboration not only expands the global reach of Duke Men's Basketball, but also creates meaningful opportunities for our student-athletes in a way that reflects innovation and excellence."