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Sports
Flag football is taking over, and Isabella Geraci is a big reason why
TL;DR
Flag football is rapidly growing in the U.S., with the Big 12 considering adding women's flag football as a varsity sport. NFL stars are also showing interest in the sport ahead of the 2028 Summer Games.
Key points
- Flag football is rapidly growing in the U.S.
- The Big 12 is considering adding women's flag football as a varsity sport.
- The NFL is embracing flag football, integrating it into the Pro Bowl.
Mentioned in this story
NFL
Isabella Geraci2028 Summer GamesBig 12
Carson, CA - June 22: US wide receiver Isabella "Izzy" Geraci runs the ball during the woman's flag football game between USA and Australia at USA Football's "Summer Series" at Dignity Health Sports Park on Sunday, June 22, 2025 in Carson, CA. (Carlin Stiehl / Los Angeles Times via Getty Images)
It is everywhere you look.
Flag football is a rapidly growing sport within the United States. Recently it was reported that the Big 12 is considering adding women’s flag football specifically to its repertoire of varsity sports across the conference.
Consider that the NFL is embracing flag football, too. The Pro Bowl this past season featured flag football integration and the biggest stars in the game are all looking to be a part of the United States team that competes within the sport during the 2028 Summer Games.
One of the biggest stars within the overall world of flag football is Isabella Geraci. Izzy, as she is known, is a star in the flag football world and she recently linked up with an NFL star in Justin Jefferson to shine a light on the sport that they both love by way of U.S. Bank’s newly expanded partnership with the NFL.
Q&A
What is the significance of Isabella Geraci in flag football?
Isabella Geraci is a prominent player contributing to the rising popularity of flag football in the U.S.
How is the NFL involved in flag football?
The NFL has integrated flag football into events like the Pro Bowl and is supporting the U.S. team for the 2028 Summer Games.
Is the Big 12 adding women's flag football as a varsity sport?
Yes, the Big 12 is considering the addition of women's flag football to its varsity sports offerings.
