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Flag football is rapidly growing in the U.S., with the Big 12 considering adding women's flag football as a varsity sport. NFL stars are also showing interest in the sport ahead of the 2028 Summer Games.
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Carson, CA - June 22: US wide receiver Isabella "Izzy" Geraci runs the ball during the woman's flag football game between USA and Australia at USA Football's "Summer Series" at Dignity Health Sports Park on Sunday, June 22, 2025 in Carson, CA. (Carlin Stiehl / Los Angeles Times via Getty Images)
It is everywhere you look.
Flag football is a rapidly growing sport within the United States. Recently it was reported that the Big 12 is considering adding women’s flag football specifically to its repertoire of varsity sports across the conference.
Consider that the NFL is embracing flag football, too. The Pro Bowl this past season featured flag football integration and the biggest stars in the game are all looking to be a part of the United States team that competes within the sport during the 2028 Summer Games.
One of the biggest stars within the overall world of flag football is Isabella Geraci. Izzy, as she is known, is a star in the flag football world and she recently linked up with an NFL star in Justin Jefferson to shine a light on the sport that they both love by way of U.S. Bank’s newly expanded partnership with the NFL.
Isabella Geraci is a prominent player contributing to the rising popularity of flag football in the U.S.
The NFL has integrated flag football into events like the Pro Bowl and is supporting the U.S. team for the 2028 Summer Games.
Yes, the Big 12 is considering the addition of women's flag football to its varsity sports offerings.

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In addition to becoming an official bank and wealth management sponsor of the NFL, U.S. Bank is aiming to help grow flag football at a variety of levels and linking up with Izzy is a part of that given that she is one of the biggest faces in the sport. Izzy detailed to SB Nation how she is grateful to be a part of such a growth opportunity and is excited to see what the future has in store for flag football at large.
As noted flag football is growing across varying levels and particularly as a women’s sport. It is exciting to consider what it may look like by the time people take the field for it during the Olympics two years from now.