How Amazon, Netflix may soon poach NFL Sunday Night Football from NBC

If you're one of those NFL fans who favors watching the league on traditional television stations and rolls your eyes when you have to access a game via a streaming service, there may be bad news in your future.

That's because some recent reporting from one NFL analyst indicates that, as we inch closer to NBC's rights for Sunday Night Football expiring in 2033 and the league continues to re-negotiate with other networks, streaming services such as Amazon or Netflix may make a push to steal the primetime Sunday slot from the network.

Analyst Michael Nathanson recently wrote that, as TV deals continue to be renegotiated and streaming services have picked up contracts with the league in recent years, he looks at the math and sees the NBC Sunday night slot in significant danger of landing with a company like Amazon or Netflix.

“Look at what NBC is paying for the NBA,” Nathanson said. “Now imagine what the NFL wants for Sunday Night Football, which is the best game. What’s stopping Netflix, which wants more events, to get Sunday night’s best game for 18 straight weeks? That would accelerate its ability to monetize ads. So, to me, the NBC Sunday night game is probably the most at risk.”

Pushing the coveted Sunday night slot to streaming could be the extra push needed to get fans to add streaming services to their regular rotation of subscriptions to consume their NFL content, and it's clear the league is having success on these services – Amazon set a streaming record with 31.6 million viewers for the Packers-Bears wild-card game in January.

This article originally appeared on Touchdown Wire: How Amazon, Netflix may soon poach NFL Sunday Night Football from NBC