La Liga club preparing improved contract for Barcelona dream signing

Atletico Madrid are not giving up on Julian Alvarez. (Photo by Harry Murphy/Getty Images)

The Argentine already has a deal running until 2030, but Atletico want to reinforce his importance within the project even further.

The upcoming transfer window is also expected to be an important one, as reports suggest Atletico are preparing significant investments in the squad this summer with the objective of helping the team take another step forward competitively.

That ambition only strengthens their desire to keep Alvarez as the face of the project.

What about Barcelona?

Barcelona, meanwhile, are fully aware that negotiations would only become realistic if the player himself actively pushes to leave Atletico Madrid.

Inside the Catalan club, there had been hope that Alvarez could use the short break before joining up with the Argentina national football team for the World Cup to privately communicate a desire for a transfer.

So far, however, that scenario has not materialised.

The lack of pressure from the player’s side remains one of the biggest obstacles for Barcelona, who continue searching for a top-level striker capable of transforming the attack in the post Robert Lewandowski era.