LeBron James remains the most-viewed NBA player on social media for the 2025-26 season, accumulating 2.86 billion views. He is followed by Victor Wembanyama, Luka Doncic, Stephen Curry, and Nikola Jokic in the top five rankings.
Lakers' LeBron James continues dominance as most-viewed NBA player on social media originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
Los Angeles Lakers superstar LeBron James continues his dominance this season.
James landed at No. 1 on the Top Viewed Players list for 2025-26 with 2.86 billion views generated across NBA social and digital channels.
NBA Communications shared the news via X.
James sits at the top spot of the list, followed by San Antonio Spurs center Victor Wembanyama (2.43B), James' teammate Luka Doncic (2.11B), Warriors superstar guard Stephen Curry (1.87B) and Nuggets superstar center Nikola Jokic (1.23B) to round off the top five.
The 41-year-old superstar has had some memorable plays this season that helped him grab the No. 1 spot. From moving to the top spot on the all-time points and games played leaderboards, those moments were among his best of his unprecedented 23rd season in the league.
The four-time champion is not only at the top spot in this list, but he has suddenly been thrust into the No. 1 option for the Los Angeles Lakers. James will be looked upon to do the impossible (once again) as he went from the third option for L.A. to the first option as the playoffs approach.
Lakers star guards Luka Doncic and Austin Reaves will likely miss the entire first round of the 2026 playoffs. Doncic is dealing with a Grade 2 hamstring injury, while Reaves is dealing with an oblique injury.
The Lakers are huge underdogs in the first round without their two top players. According to BetMGM, the Lakers are +550 series underdogs against the Houston Rockets.
That's the fifth-biggest round one underdog the Lakers have been since 1988. James will be looked upon to turn back the clock and keep the Lakers' season alive long enough to get Doncic and Reaves back on the hardwood.
More NBA news:
LeBron James generated 2.86 billion views across NBA social and digital channels in the 2025-26 season.
The top five most-viewed NBA players are LeBron James, Victor Wembanyama, Luka Doncic, Stephen Curry, and Nikola Jokic.
Victor Wembanyama is in the second position with 2.43 billion views.
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