Manchester United close in on training kit deal with Betway

Manchester United close in on training kit deal with Betway

Manchester United are closing in on a major new commercial agreement, with the club understood to be in advanced talks with Betway over a lucrative training kit sponsorship deal from next season.

The proposed agreement would see the betting company’s logo appear on Manchester United’s training wear and across official media content released from Carrington.

Talks between both parties have been progressing for months, with club executives now hopeful of finalising a multi-year arrangement in the near future.

United have been without a dedicated training kit sponsor since their partnership with Tezos expired in June 2025.

That previous agreement reportedly earned the club around £24 million annually, and United deliberately resisted rushing into a replacement deal below their expected valuation.

The wait now appears set to pay off, with the proposed Betway partnership expected to rank among the most valuable training kit sponsorships in football.

Sources close to the negotiations believe the agreement could exceed £18 million per year, highlighting the continued commercial strength of the Old Trafford club despite mixed fortunes on the pitch in recent seasons.

United are said to have held discussions with several companies over the last 12 months before narrowing their focus towards Betway.

The club reportedly considered both financial value and long-term commercial compatibility before advancing negotiations.

Betway already has extensive ties within English football and remains one of the most recognisable betting brands connected to the Premier League.

The company previously sponsored West Ham United’s match shirts and has also secured commercial partnerships with clubs including Manchester City, and Brighton & Hove Albion.